We had the good fortune of connecting with Joey Farese and we’ve shared our conversation below.
Hi Joey, what was your thought process behind starting your own business?
In 2014 I graduated from Florida State University and the studying, partying and sleeping till noon came to a screeching halt. I was thrust into the real world and needed to make a decision that would affect the rest of my life – what career path did I want to take. I sat down to make a list of aspirations and traits I would want in a career. All I could think about was how much fun I had been having the last 4 years during college. I liked partying, I liked studying and I loved sleeping in. So I decided to choose a career path that would allow me to do all three. I’d been DJing every party I had ever been to for the majority of my life so I thought that might be a good place to start. I spent the next 6 months studying up on how to start my own business. It was countless nights of reading about advertising, website development and most importantly customer relations. I was already a great DJ; I just needed to figure out how to share my passion with the world, and make money doing it. Shortly thereafter I moved to Los Angeles to pursue my dreams of starting a DJ company. I’d studied up and was confident I could start a successful business. I put everything I learned to use. In no time at all, I had a website and was running ads. The most satisfying part? It was working! People started booking me for their birthday parties, night clubs, and weddings. I cherished every opportunity I got to make a relationship with a new client. Meeting new people and hearing about their big day was so rewarding. People were trusting me to make their event even more fun. How could you not love that? I had done it. I got to go to parties for as a job and my dream was solidifying itself into reality. The parties i DJed were fun, but they went late. Sometimes I would DJ a nightclub and wouldn’t get home until 3am… and i loved it. Just like in college, I was sleeping till noon and it was just part of the job. When you own your own business, you set your own rules. I set my list of rules and at the end of the day, the goal was to make people happy and I was succeeding at it. Eventually, I realized what a great job i had. I wanted to share it with my friends and anyone who would listen. I wanted to bring more people on board to share the joy I had found in DJing for a living. Today I have a small team of 5 DJs and we all love what we do. We all study music, we all go to parties for a living, and on occasion we all get to sleep till noon. So in the end starting my own company came down to a two things – knowing what I wanted and following through with it.
Alright, so let’s move onto what keeps you busy professionally?
I think my company is different than most other DJ companies in Los Angeles. There seems to be a lot of “cool/hip” DJs that play clubs and have a lot of street cred but aren’t fit for birthday parties/weddings. There’s also a lot of the oppisite – DJs who play parties/weddings but have never seen the inside of a club. My company is the best of both worlds. We’ve opened for Snoop Dogg/played the same stage as Tiesto, but we’ve also collectively DJed over 1,000 weddings and even more parties. Honestly, it has been easy for the most part. I’m doing what I love and I think that translates when I’m DJing. The biggest lesson that I’ve learned is that if the crowd is having fun, then I’m having fun. So I always make sure the guests are having fun. As far as our brand goes, I think we’re known for being a little bit younger than most DJs in the private event industry. There’s a lot of people in their late 40s/early 50s that have been working weddings all their lives. They’re good at what they do but they have a certain style. Everyone at my company is in their late 20s/early 30s. We’ve been doing it for about 10 years so we’re experienced but we also have a style that i think most of our clients identify with.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I definitely take friends and family all over when they visit. A few notable spots are St Felix Hollywood, Avalon and Runyon Canyon.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I’d like to shoutout John Arakaki, the owner of St Felix Hollywood. He gave me my first residency in Hollywood and it allowed me to meet a lot of cool people and beef my resume’ up a bit. Things aren’t always easy in the restaurant/bar business and he’s been awesome to work with the last 4 or 5 years.