We had the good fortune of connecting with Joey HONSA and we’ve shared our conversation below.

Hi Joey, what matters most to you?
Authenticity. It’s a value that encapsulates many others. It breeds trust, honesty, and loyalty. Since I provide a personal service, as a professional organizer ,I need my clients to feel as comfortable as possible when working with me. We often run into items that bring up strong emotions and having a level of trust and comfort with me allows them to open up and talk about deciding what to do with said item. I find being authentic as possible creates a great bond between my clients and myself.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I have always found interesting ways of supplementing my income while pursuing acting as a career. When I was in my late 20’s I booked a voiceover gig for a breakfast cereal that kept me more financially stable than I ever had been (while grocery shopping, I would genuflect to the cereal aisle as a gesture of gratitude!). For a number of years, I didn’t need to take that odd job but I wasn’t being fulfilled, professionally. I was going through a period of searching that had me questioning what it was that made me passionate. Firstly, I knew I wanted to help people. I didn’t feel like I was doing that outside of loved-ones and family. Second, I knew I enjoyed helping people make order out of chaos. Specifically speaking, I loved to roll up my sleeves and clear out and organize people’s shit. It made me feel good, and it made my family and friends (if I could talk them into it) feel good. Seriously, though, the more I would help family and friends with their physical space, the more I found it could have a positive impact on other areas. I also realized that organizing for people was oddly creative. I know that sounds like kind of an oxymoron but I found that I was exercising a creative muscle that had atrophied while I was just paying the bills with the randomness of odd jobs. Finally, and most important, I also found that I LOVE IT! My basic philosophy as an organizer is to quiet the noise of our exterior lives. Not knowing where something is can make us nuts. Years’ worth of accumulation staring at us can make us feel lazy, out of control, and messy. I knew I could help people with that. Being unsure about how I want and how to grow my business has been the toughest for me. I’ve always considered myself a worker bee more than a business woman. The administrative part of having my own business feels like a foreign language. Am I ready to hire an assistant? Do I teach myself Excel, or hire someone to set it up for me? Can I afford X, Y, and Z yet? And, the big one, will it pay off? But I’m learning to take baby steps and be patient and wait for the next move. Deciding to call my business Brass Tacks Organization was because I focus on the bottom line. The base structure. That’s ideally where I want to get my clients. You can always finesse and grow from there.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
During Covid I realize these are the things I really miss. I love Mexican food and great Margaritas. So, any night at El Compadre with me is good night. Movies at Hollywood Forever Cemetery is my favorite thing to do in the summer. Oh! And anyone who comes into town must take a ride up the PCH. The ocean is Glorious.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Heather Prete mindfulness coach

Website: http://www.brasstacksorganization.com/
Instagram: @brasstacksorganization
Facebook: facebook.com/brasstacksorganization
Yelp: Yelp.com/biz/brass-tacks-organization-los-angeles-2
Youtube: youtube.com/channel/UCOSFUkRgtXdW4N80ZgDxvtA

Nominate Someone: ShoutoutLA is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.