We had the good fortune of connecting with John Bradbury and we’ve shared our conversation below.

Hi John, we’d love to hear about how you approach risk and risk-taking
The concept of risk and how that relates to life and career has always been somewhat of a moot point for me. Risk is subjective; How we perceive it is based on our upbringing, surrounding community & societal expectations. This of course varies greatly through the lens of each individual. Risk is imperative; Each action risks one outcome at the expense of another. Understanding the subjectivity of risk has been vital to understanding my own life and path. More often than not, I’ve found that citing risk is simply a crafty excuse our brains conceive to paralyze us into inaction. Yes, we risk losing things with every decision, but the greatest peril is the opportunities we miss in favor of perceived safety.

Let’s talk shop? Tell us more about your career, what can you share with our community?
I started producing at a relatively late age by today’s standard, but music has always been a huge part of my life. I grew up playing saxophone in jazz and symphonic bands, but never to the level where I would consider pursuing it further than high school. As graduation approached there was a lot of pressure to pick a career path so I started saying that I wanted to be a music producer. If I’m being completely honest, I didn’t even know what that entailed at the time. It just sounded cool to me and I already knew I wanted to be around music. This led me to attend college in Nashville at Belmont University. I started in the music business/production program but within less than a year I ended up switching to “something more practical” and started pursuing a double major in finance and accounting. I always figured music could remain a hobby and it just wasn’t in the cards for me to take seriously. Throughout my time in college, I messed around with producing on and off until one day something just clicked. To this day I really couldn’t tell you what happened but from that point on I started to make music every day and it has been nonstop since then. Early on, I started uploading remixes and originals to SoundCloud. My music started to receive a modest amount of attention and my plays started to climb into the hundreds of thousands. I’ve never really cared too much about metrics as I was only uploading music for my satisfaction, but regardless this was a catalyst for me to start pursuing it more seriously. Over time my focus shifted from solo releases to producing for other artists. This was a natural progression for me as I love working with other people and collaborating on projects. Fast forward to now, I have slowly and steadily been expanding the number of releases I have credits on and have built a solid network of artists and producers I collaborate with regularly. Right now I am focused on establishing myself more in the music scene and building upon the foundation I have already laid out. For me the music always comes first, everything else is secondary.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
If I’m not in the studio, I’m probably figuring out what I’m going to eat next. Whenever I have a guest in town I insist on getting KBBQ in Koreatown and imbibing an irresponsible amount of soju. Pre COVID this would inevitably lead to staggering into late night karaoke bars and ending with eating some form of street food. When I first moved out here I stayed in Highland Park. The room I was leasing had no A/C and an easterly facing window so I’d be cooked out of my room by 9am every morning. I spent a lot of this time walking around and finding out how early bars would open. That is one of my favorite spots in LA and the taco trucks over there are unmatched. The Grove is terrible and I hate everything about it except for the farmer’s market. The farmer’s market is where I live on the weekends. I like to grab a couple ingredients from each vendor, definitely a baguette from Marcel’s, maybe a bottle of wine and kick back at home with a nice from-scratch meal. Other than that I just really enjoy being in the studio. Most of my friends are involved in music to some capacity so that’s where we inevitably end up. There’s no greater joy than making loud noise. The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
An easy question for me to answer. My brother Mike from 1Mind has always been supportive of my endeavors and has helped me connect so many dots with my music. He was the one that convinced me to take my craft more seriously and actually pursue it as a career.

Website: soundcloud.com/cigvicious

Instagram: @_cigvicious

Twitter: @_cigvicious

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