We had the good fortune of connecting with Jordan Calderon and we’ve shared our conversation below.
Hi Jordan, how do you think about risk?
Risk is one of those things that are synonymous with life for me. Risk has become my best friend. I’m one of those people that if I’m not undergoing a risky endeavor, or I’m not in a situation where I’m constantly stressed out thinking of my next move, I’d be in a perpetual state of boredom. That’s why I really assimilate with Houdini, you know, the guy who used to tie himself up, hide a key, and submerge himself underwater in hopes of getting loose before he ran out of air? Houdini thrived in risky situations, and I get it. That makes life exciting. Don’t get me wrong – there is nothing wrong with being risk averse. It’s just not for me.
Personally, the best avenue to channel this risk seeking state of life is through building businesses. It’s something that I have an innate knack for, and a bit safer than untying myself underwater, hahaha. For example, I started Jordan Alexander Wines not knowing a single thing about how to start a wine company. But I threw myself into a situation with very little chance of success, and I made my way. And I loved every step of that process.
Risk has enabled me to step out of my comfort zone and make my own opportunities, rather than waiting for them to come to me. I did it with College Clout, I did it with StratDev, I did it with ReThink Design, and now with Jordan Alexander Wines. And even then I’m not complacent. There will be a day, maybe relatively soon, where I decide to sell a company or two to make time to start another one. And for that, I am excited for what’s next to come.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
As of today, I own 3 companies: StratDev Digital Marketing, ReThink Design, and Jordan Alexander Wines. StratDev is a full stack digital marketing agency, ReThink is a conversion rate optimization firm, and Jordan Alexander is my self branded wine company.
Was it easy? Absolutely not.
I think the best tactic I’ve learned and now utilize is time blocking. Time blocking is a productivity technique where you break down the day into time segments dedicated to specific tasks for to-dos. I’m definitely not the first person to use this strategy – shoutout Elon – but I’ve found it incredibly effective in maximizing my time and efficiency.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I would take them around a tour of the northwest belt of Los angeles. I’d start off the day in Venice and take them around the venice canals, which are gorgeous. We’d then go get lunch at the Win-Dow – best burgers on the walk. We’d then make our way into Brentwood and walk around San Vicente Blvd and check out the shops. Once dinner time comes around, we’d pop by Din Tai Fung in the Century City mall. They have the best chinese food in the city. After dinner, I’d recommend going to Grandmaster Recorders, a bar with amazing views of Hollywood. I’d say that’s a pretty successful day in LA.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My shoutout goes to all the mentors that have made my entrepreneurial journey easier. Without their industry knowledge and expertise, I guarantee I wouldn’t be where I am today.
MarSum® and Andres Gonzalez