We had the good fortune of connecting with Jordan LoGiudice and we’ve shared our conversation below.
Hi Jordan, have there been any changes in how you think about work-life balance?
My work life balance has evolved so much over the years. Thankfully, I believe I am much better off this time compared to when I last did an interview. A blend of circumstances within the past year, and learning about how I work best has given me the courage I needed to take a small step back from my full time job. I had to learn to “be okay” with receiving less income from that job, knowing that little bit of loss would become motivation to create new products. More importantly, I accepted the fact that I need more than just a day or two to get my head into the right head space in order to “switch gears” into the artsy part of my life. I sometimes just need a day to sit, plan, and dream; and that’s okay. That was really hard for me to accept because I held a higher standard for myself and my work habits. Yet, I realized that I had to admit defeat so I could move on in a healthy way, a way that allows me to work freely and accomplish small goals one day at a time. And I think that concept is really the crux of the whole thing— small goals. I think it’s easy to forget that balance isn’t just about a balance of time, but it’s about a mental/relational balance too. Small goals allows me to have a better work life balance. The pressure is off and I’m free to work as I am able to, and I don’t think my art has suffered for it. If anything my relationship with it has gotten better. It’s not a chore, it’s a joy. And that’s not to say that it never feels like a chore (I have my bad days too). But I’d say the balance is far better between my work feeling like a chore versus being a pleasure and joy because I’ve allowed myself more time with small goals. Everything comes just one day at a time, as it should.
Let’s talk shop? Tell us more about your career, what can you share with our community?
I recently developed a new branding out of necessity and a goal I wanted to accomplish. I started Westy Therapy for a few reasons. I grew up in a 1971 Volkswagen Bus, which later became my car… which later broke down and I wasn’t able to fix it. Volkswagen culture had been a part of my life and I noticed that there wasn’t a lot of cool VW merch floating around. So I decided to use my skills to create merchandise, and as a platform to sell other art. Then I would use that income to fix my bus. However, Westy Therapy isn’t just about fixing my bus, it’s about community and the simple joys (even on bad days) of driving a Volkswagen-that’s the therapy part. Volkswagen people are fun and I wanted to be apart of it. I’m still in the process of developing the full picture, so the overall goal is still a little fuzzy. In the meantime, I’m having fun creating merchandise for myself and others.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
My hometown, Claremont, is a beautiful little town to walk around. It’s a great place to find unique gifts and there are some really good coffee shops in the area like Iron & Kin and Lucky’s coffee Roasters. Other than Claremont, I would definitely go to Pasadena. They’ve got the Norton Simon Museum, the Huntington Library (my favorite), and plenty of mainstream stores to browse. And of course, there’s Copa Vida, I can’t pass an opportunity to go there. They have great pastries, food, coffee, teas, etc. After that I would most likely hit the beaches. Newport is fun is you don’t mind the people. There is also another great coffee shop there, Herst Coffee Roasters. They make their own chai, and it’s delicious. Basically we would just drink a lot of coffee!
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I do want to say a special thanks to the family behind Eco Custom Shirts in Claremont, Ca. They have been inspirational, great mentors, and great friends. And furthermore, another special thanks to David Opsvig. I wouldn’t be where I am without your daily encouragement, your willingness to help photograph my stuff last minute, and your endless networking to get me jobs. You always believe in me, more than I believe in myself, thank you.