We had the good fortune of connecting with Joy Hearn and we’ve shared our conversation below.
Hi Joy, any advice for those thinking about whether to keep going or to give up?
The pandemic has taught me that there will always be someone who needs information about how to get the most of of grocery shopping. In 2020 we saw people in need like never before and the main image you saw plastered across televisions were people at food banks, or wondering where their next meal would come from. So having a platform that shows people how to get a week’s worth of groceries for pennies, and knowing this platform is actually serving a need is what keeps me going.
Alright, so let’s move onto what keeps you busy professionally?
There are tons of coupon platforms that post sales and deals. Many of them bamboozle their followers into thinking they are saving money by posting coupons for sale. I didn’t want to be that kind of platform. What sets Cards and Clips apart is that I teach people how to get coupons without paying for them. I teach people when and how to shop according the the sale cycle of the product which often goes beyond the spectrum of grocery shopping. I think what I’m most proud of is the integrity of my platform. I pull people out of the matrix so to speak by teaching them how to spot scams, and explaining how buying coupons is illegal. Most people when they come to the platform see me as this super savy smart woman who just has it all together, but that wasn’t my story for a long time. I struggled for years. There were times when I had to make the choice between food and paying a utility bill. The struggle is what sent me on a path for better which is how Cards and Clips came to be. After learning about the right way to shop, how much I could save, and how to get just anything I wanted without having to spend much of my own money, I decided more people needed to know how to do the same.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Before COVID my absolute favored spots were Farmer’s Markets. So our first stop would be to a market in the downtown Los Angeles area where we’d get to sample different types of foods. Next we’d probably go to a Manhattan Beach and enjoy the waves. I would take them to the best malls and do some shopping, and then Olvera Street and San Antonio Winery.
Who else deserves some credit and recognition?
Latrice & Brian Starr owners of Dining Under the Starrs. They are event planners who found success during the pandemic.