We had the good fortune of connecting with JP Dominguez and we’ve shared our conversation below.
Hi JP, is your business focused on helping the community? If so, how?
Digital media has become a normality within any modern business model, however, this hasn’t always been the case and even less for underrepresented communities in the media landscape. From the beginning, our digital marketing agency has built our reputation on asking one question: How can we help?
“Hazlo” in English means “Do it” and often our team finds that many talented individuals are missing the important factor of “self-belief,” thinking they can’t accomplish their goals. Our company is here to say “you can do it,” “you will do it” and here is a strategic plan to “do it.” We try our best to “impact” by ensuring the content creation process involves the goal of over delivering for the audience. We accomplish this by providing and building educational resources from scratch and helping “niche” creators connect with audiences who appreciate the high value of the content. We value the opportunity to help mentor creators, business owners, and community leaders by helping them take their next step with their dreams and goals.
Our company has also always believed in the power of digital organizing and over the years we have enjoyed the ability to actively participate in social justice projects that have allowed us to help impact important policy changes in the US. Looking back, this has allowed for voices that have often gone ignored for many years, be amplified and heard by millions. These projects have served as a constant reminder to our team that the work we do goes beyond the completion of a project, or the analytics. The work we do helps change lives.
Currently, Hazlo Media looks to impact the next generation of creators, entrepreneurs and public figures by creating media opportunities for creators in hopes of creating a culture of continuous community building. Providing essential opportunities that were not available before the creation of digital media. We hope to accomplish this by the ongoing in house production of digital shows, and podcasts with the purpose of amplifying leaders, change-makers, and entrepreneurs in our community. The hope is that by providing starting points for talented individuals who are just starting out, general market media will hopefully start to open doors and position talented members of the community within their channel rosters and lineups.
I’m a firm believer that if the next generation can see themselves being represented in media, they will believe that they can also turn their dreams into realities.
How do we impact? Remove the doubt, replace it with faith, and prioritize the giveback.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Hazlo Media is a digital marketing agency located in Studio city that was founded in 2012. I opened the company with my Dad. Before opening the company, I was a 2nd semester law school student who never imagined working in the digital media space. I dropped out of law school and I remember my parents who are both immigrants thought I was dropping out of law school to “play on computers all day.” They were not pleased at all and I still remember the tears running down my moms face to this day.
Nevertheless, I saw a great opportunity to use social media platforms to help impact and connect with audiences. With little to no experience working in media, and no support from my parents I was taking a big risk but I knew in my heart it was the right step to take. I started learning how to develop and create content, amplify stories, and connect with audiences.
Soon after, the content we helped create began to go viral and helped create organic followings for our clients that reached millions of people on a daily basis. Our office space that used to be an empty storage area now had 4 professional studio sets to film content and our team had their own hq to edit and write content. Our team grew, our experience grew, and all the trials we experienced at the beginning were all worth it.
However, I still had the desire to go back to law school. I loved digital media, but since I was little I had the dream of being a lawyer. I decided to go back to law school part time and made the hard choice of scaling back the company. This time period was the hardest because I knew that I now only had limited time, and limited resources to continue to advance and build Hazlo Media.
Our company changed focus and instead of growing our client roster we focused on being a resource to others. How could we help amplify the stories in our community? How could we help connect entrepreneurs, artists, and community leaders with media members to help get their stories amplified? How could we share the knowledge we had learned to help inspire the next generation?
That’s were Hazlo currently finds itself, we help create content offerings, such as in house produced shows and podcasts, to help amplify the stories that often go overlooked or ignored. I can gladly report that I was able to finish law school and still have one last step of the journey which is passing the CA bar exam. I look forward to helping Hazlo Media continue to be a resource for our community for many more years to come.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I love Los Angeles. Born and raised. I would take my best friend to Griffith park to hike the Hollywood sign at the break of dawn. Followed with breakfast at Blu jam cafe for the French Toast. After i would take them to the Getty to see the amazing views and architecture. Then a drive on PCH from Santa Monica to Malibu to see the ocean views and peaceful scenery. I would show them my alma mater Pepperdine University because they have a beautiful campus. If time permitted I would take them to watch the best team in all of sports, the Los Angeles Lakers and then take them to my favorite taco place- Angels Tijuana tacos in Echo Park.
Who else deserves some credit and recognition?
I would like to shout out my parents because they have both shown me on a daily basis what it is to use our talents and gifts to help change the world. They both raised me with so much love and the importance to always show empathy and compassion to others. My parents are both immigrants who started with very scarce economic opportunities. They both are now successful business owners and a constant reminder of the product of hard work. They are my best friends and always are there for me to provide wisdom and support. Thank you Mom and Dad. Lastly, my 2 brothers Joshua and George Lopez. Thank you for being by my side every step of the way and for sharing your gifted talents with our company.
Facebook: JP Dominguez | Facebookhttps://www.facebook.com › … › News personality