We had the good fortune of connecting with Judy Masucci and we’ve shared our conversation below.

Hi Judy, we’d love to hear more about how you thought about starting your own business?
When I originally started my business, it was a breastfeeding focused business. I wanted to help other new mothers have success in their breastfeeding journeys and I wanted to spend more quality time with my own son who was very little at the time. In 2016, I revamped my business into the business that it is today. My goals in doing so were to meet the changing needs of my clients. Pittsburgh was sorely lacking in places to purchase quality undergarments in a wide variety of sizes. I wanted to expand my offering of nursing bras to include bras for everyone.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
My business has gone through many transformations since I first began in 2007. One of the things that sets me apart from other businesses owners is my resilience and ability to pivot and change as needed. I started by business focused on breastfeeding mothers – a very niche area. I quickly learned that the items I choose to provide to my customers weren’t always what my customers really wanted and so I pivoted to change my offering to better match what my clients were looking for. This led me to switch from a primarily day-wear focused business to a primarily undergarment-focused business. I had a retail store, a website a wholesale business and more! I pivoted many times to get to this point. When the needs of my clients changed again, I pivoted to expand my business from a maternity/breastfeeding focus to one that focused on bras for every body and quickly became the leading bra/lingerie store in the greater Pittsburgh area.

This change from a breastfeeding focused business to a lingerie focused business was very challenging and nearly put me out of business. But after two very difficult transition years, I resurfaced with a profitable, growing business that I am so proud of! I have a great staff and have continued to listen to my clients and my environment to determine what the next steps are.

The world continues to present challenges – the pandemic! – and we continue to pivot and change and continue to come out even better than before.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Pittsburgh is a glorious city with a rich heritage and great sights. I would love to show you the beauty of the city and the countryside that surrounds it. Pittsburgh is famous for pirogies, salads with fries on top and fish sandwiches that are so big you can’t even open your mouth wide enough!! I would recommend taking your friend to see The Church Brew Works – a great restaurant that is INSIDE of a church. The VATs to brew the beer are actually on the altar! It’s really a great sight to see! I also wouldn’t miss showing them the Inclines that grace our great hills and are a reminder of Pittsburgh’s past.

Must see sights would include the Andy Warhol Museum, the Carnegie Science Center, South Side Works and of course we can’t leave out the Pittsburgh Steelers! Pittsburgh is a football town like no other! Touring the Steelers Stadium is a must on any travel itinerary!

Who else deserves some credit and recognition?
I would like to give a shout out to Wendy Mascio, my business advisor. It was through Wendy’s tutelage that I transformed my business from a niche breastfeeding business into the premier lingerie store in the great Pittsburgh Area. Wendy has been a great source of encouragement and mentorship for me. I would be remiss if I didn’t mention my great employees.  I wouldn’t be able to accomplish nearly as much as I do personally or professionally without their caring and dedication to my business.

Website: https://levanabratique.com

Instagram: https://instagram.com/LevanaBratique

Twitter: https://twitter.com/LevanaBratique

Facebook: https://facebook.com/LevanaBratique

Yelp: https://www.yelp.com/biz/levana-bratique-wexford-3

Youtube: https://www.youtube.com/c/LevanaBratique

Other: https://www.pinterest.com/LevanaBratique/

Image Credits
Lisa Seligman Anita Buzzy Prentiss

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