We had the good fortune of connecting with Julia Mattox and we’ve shared our conversation below.
Hi Julia, is there something that you feel is most responsible for your success?
Seeing failures or struggles as opportunities for growth and learning. The best things that I have done to move the needle in my business have all been centered around hard lessons. There is definitely no direct path to instant success, the key is learning from our mistakes and using them to our benefit. You can do an internet search, watch videos, observe what others are doing in your industry all day, but nothing compares to the real-life experiences of trial and error. For me, it’s been about learning when to say yes or no to new opportunities, professional relationships, and partnerships. Understanding what type of people I best serve or collaborate with has been a long process, but so very essential.
Alright, so let’s move onto what keeps you busy professionally?
Luminous Lines Creative is a collaborative marketing + design studio that I established almost eight years ago. Our main purpose is to combine clear messaging and visual design to create a vivid and memorable experience that tells the story of each client that we work with through branding and website design. I truly believe that my ability to empathize, observe and really see people helps set me apart from others in my industry. Branding and website design is a balance between solving common problems, but also extracting the spark that most people don’t see from the people who work behind the scenes and make the magic happen. There’s nothing I enjoy more about digging deep, learning about a new client’s business, and discovering how to properly paint the picture that demonstrates the unique value that they offer. Getting to where I am at was far from easy, but if I had a chance to do it over, I would probably do it the same. As I mentioned earlier, each failure led to growth and knowledge that I couldn’t have possibly learned from someone telling me or repeating the steps of someone on a similar path. My lessons in value have been the most influential and is also what fuels my business and each project. All too often we are left trying to convince ourselves and others of the weight of our own worth. But I truly believe they will either see it, or they won’t. The way someone presents themselves through the work they do and how they serve, speaks volumes of what they are about. I believe the best professional relationships are born from an honest admiration and desire to work with an individual based on their ability, not their prices. Not only has this helped in the way I run Luminous Lines Creative, but it’s the basis for each client project – I believe that everyone has something unique and amazing to offer, the key is properly demonstrating this so they aren’t left undercutting their own worth and instead they are positioning themselves in the best possible light for growth and profit.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Not to be to cliché, but the Getty is always a must. I love to play tourist and visit as if it’s my first time. The views of LA are also pretty magical. Speaking of views, a trip to Yamashiro Hollywood for sushi would be surefire way to create a memorable visit. I would definitely want to share all the aspects that made me fall in love with SoCal, such as the beaches, authentic Mexican food, hiking, you name it.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My late mother is a huge part of my story. She was a single mother and an extraordinary artist and sculptor that always pushed me to pursue a creative career. I believe that the life skills, wit and unique perspectives that I inherited from her are what make me the designer and artist that I am today. She always taught me to put myself in other people’s shoes and understand that there is always so much more to a person’s story than we are aware of. This is something that I honestly live by every day. It’s what helps drive my professional relationships as well as helps me to understand and solve complex project goals and objectives. Having a supportive partner and cheerleader in my corner has also been critical, and has prevented me from throwing in the towel when things weren’t the easiest at the beginning of my journey – so I definitely would love to recognize and dedicate my shoutout to my husband, as cheesy as it may sound! He’s been my number one supporter since day one. Taking the risk of building a business from the ground up is challenging enough, but taking someone along for the ride is a true indicator that they are in it for the long haul.