We had the good fortune of connecting with Justin Ferrer and we’ve shared our conversation below.
Hi Justin, what’s the most important lesson your business/career has taught you?
As a creative the most important lesson is to always express yourself and form your own interpretation of art. But looking into it as a business perspective, in order for you to keep pursuing your art, you have to sell and network your art! You can be the best in your field at whatever you do. But if you do not know how to network yourself, you will go little to nowhere. Taking on the business standpoint in a creative field, there is going to be a lot of fall outs throughout your direction. Many people see this on Instagram motivational quotes, “YOU CANNOT BE AFRAID TO FAIL”. What I have learned from each failure is the four stages to a solution in any given situation. First you have to accept that there is a problem in the first place, which many people fail to do because it will hurt their ego. You then have to question yourself, why is there a problem in the first place? As soon as you figure out the problem you then start dig deeper into as how you can learn from the problem. What can you do to not make the same mistake twice. Lastly how do you form this same problem into a new solution.
Let’s talk shop? Tell us more about your career, what can you share with our community?
I have never seen myself following this path. In fact, I never saw myself following any path. I didn’t know what I wanted to do in life. I became stressed and felt pressured to become a STEM major to please my friends and family. But I know for sure that’s something I didn’t want to do at all. So I played music in the car to calm me down. I put the speakers to full blast and started playing Super Cut by Lorde to calm me down. Listening to Lorde brought me to a whole different reality, I was actually calm for once. Listening to every beat of her song, visualizing every lyric she’s telling me, acknowledging every ear candy instrumentals she puts out to the beat of the song. I was forming my own music video in my head within a span of 4 minutes and 37 seconds. When I parked my car in the front yard I just had to create this visual I thought of in my head, but I didn’t know how. I impulsively bought Premiere Pro, but I didn’t know how to edit at all. At the time I didn’t care if I didn’t know how to edit, I just needed to put this visual out of my mind. I started to gather several different clips from YouTube to practice my editing. When I put the final pieces together and added the music, I was finally satisfied with how it turned out. I started to show my friends and family and they loved it. At that moment, I knew what I wanted to do with my life. As soon as first year college hit I started to make a lot of new friends. The typical greetings are what’s your name and what’s your major. A lot of the people I were surrounded with was majoring in the stem field. When my peers and extended family asked me what I wanted to do in life. I told them I wanted to be in the creative direction and create video advertisements for labels, companies and celebrities. EACH person had the same reaction. “Oh. Are your parents ok with that? You don’t want to be a doctor or engineer? You must be white washed huh.” These reactions instantly drained me. All my dreams I valued so much was a slap in the face to people. I became so insecure with what I wanted to do In life because I was always scared of the same reaction. Whenever people always asked me what I wanted to do when I grew up, I always avoided the question. I started to lose hope of my visions and I was starting to give in everyone’s opinion. I was so close to changing my major to nursing or engineering but I KNEW this was something I did not want to do at all. I kept asking myself, did I really want to settle for society’s opinions? No. I stopped caring what people thought of me and continued to do what I wanted to do. At the time I wanted to show everyone I can be just as or even more successful than being a doctor/engineer. I started to network with many successful creatives. Buying them coffee, learning the ropes as to how they got here today. And that’s when I met Ben Bulatao. This man changed my life forever. I was so shy to talk to him at the time, and very intimidated. I was afraid of getting the same reaction I was going to get from everyone else. He reacted for sure, but differently this time. He was in shock, and he loved my work. My eyes lit up and my heart stopped beating. He was the light I needed to start my fire. (Yes that saying is corny and overused but it is 100% true). Later throughout the months, he connected me with Grammy Nominated Artist Tenelle. This was the very first official music video I’ve ever worked on, and I was able to get 1.6 million views on Youtube. This gave me such confidence and has kept me driven. I continued to work with many companies and started networking my name to many talents. Later throughout my career when I got more secure with editing. I wanted to branch out into a different stem. I wanted to create and direct my own visuals for once and relive what made me choose this path in the very first place. I started directing my own visuals and it started to gain a lot of attention within my instagram community! I started to take in the name as JFERRER. I am still very new to the creative field and need a lot more experience to become truly successful. I truly thank everyone that has been a part of my life that has been very supportive and has helped me grow not only as a creative, but as a person. Each person I encounter with has a part of shaping me into who I am today. And I still live by my mission statement. As an Asian American I will break the stigma of thinking that being in the medical field is the only defined way of success. To me personally, success is very subjective. Each person has their own definition of success. I will not let anyones interpretation of success define what my success is.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
In the inland empire there is a sushi place called Asahi Sushi! they have very unique rolls/sashimi! BUT the number one sashimi I get all the time is the garlic salmon sashimi. The rich garlic with the taste of the smooth skin salmon completes your stomach like there is no tomorrow!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I would like to thank 88rising for bringing out my true self. Growing up I always felt that Asians were expected to pursue a STEM career and were deemed misfits if they didn’t. However, this label showed the world that Asians aren’t restricted to a career in STEM and are more than capable to flourish in a creative path. 88rising has given me the strength to go outside my comfort zone and showcase a deeply buried persona I hid due to fear of people’s judgements and opinions. 88rising has been the motivating factor throughout my creative direction. They taught me to acknowledge every achievement I’ve made thus far and never settle. I would also like to thank my mentor Ben Bulatao. He has blessed me with so many connections and valuable lessons, all of which has led me to where I am today. I am thankful for his constant support and encouragement throughout this journey. And of course I would like to thank my parents for going above and beyond for me. I know I chose an untraditional career path, but I am very grateful for their trust in me. I am not going to disappoint them, and most importantly I am not going to disappoint myself.
Other: Gmail: Justinferrer186@gmail.com