We had the good fortune of connecting with Kailey Bradt and we’ve shared our conversation below.

Hi Kailey, how did you come up with the idea for your business?
Discovering liquid shampoo is 80% water on average shocked me. Were we really packaging and shipping mostly bottled water around and calling it shampoo?! However, it wasn’t just shampoo- it was conditioner, body wash, hand soap, my leave-in hair conditioner and the list goes on. I had been passionate about sustainability from a young age and was really interested in cleaning up the cosmetics industry, which is why I chose to study chemical engineering in college. So I thought who better to solve this problem?! And to think this discovery happened all started while making a list of what to pack for a trip at a coffee shop in LA (Coffee Commissary on N Fairfax to be more specific). 🙂

What should our readers know about your business?

Susteau develops the most concentrated haircare formulas we can while still being safe & effective.

Our first product, Moondust Hair Wash, is delivered as a transformative powder-to-lather formula. It’s simply your liquid products delivered without the water (and a lot of science). I really strive to create products that don’t compromise on performance and are better for people and planet alike. I consider the 360 impact of the products we’re making from ingredient sourcing to manufacturing to use in your shower to what happens when you’re done with your bottle.

It started as an idea in an LA coffee shop in 2016 transformed to an experiment on my bedroom floor and evolved into a company that has won awards from Allure to Byrdie to WWD. 

It wasn’t ever easy and it still isn’t. But I’m sitting writing the answers to these questions at 12:46am and I’m still excited to share my story with each and every one of you reading this.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
A perfect day in LA? Let’s assume it’s a Sunday, because I love Sundays in LA and sometimes I can sneak a day off. It starts with grabbing a coffee at Alfred’s (or the nitro-brew chai) and making the beautiful drive up the coast to Malibu to go for a hike. There are many hikes to choose from in LA, but the quieter, peaceful hikes in Malibu are my absolute favorite. Once that’s done, head to Mailbu Country Mart, find Sunlife Organics & get an acai bowl. I don’t know why they’re the best here and at this specific location, but I can’t leave a hike in Malibu without eating this after. Then you have to go to Malibu Country Kitchen and get the chocolate chip cookies (for later of course). I love having lunch at Malibu Farms on the end of the pier. Then, I would make my way back down to LA and if it’s a Sunday, pop by either the Pacific Palisades Farmers Market, there is always something new here to discover you’ve never heard of before. Don’t skip the dip guy though- his garlic dip is phenomenal and he also makes a spicy one too. I also adore the Brentwood Farmer’s Market too I can’t say one is better than the other, I love them both equally. Then I would meet some friends for a second coffee (or tea) and the spot depends on the neighborhood. I love the Verve in West Hollywood as it has indoor & outdoor space and a good amount of seating. I would likely then head home and get around to go to one of my favorite dinner spots. There are way too many to name, but for a Sunday I would love Thai at Night & Market or if I’m staying in I love ordering from Urth Caffe (don’t skip the english tea latte).

Who else deserves some credit and recognition?
Doone Rosin has been interviewing and empowering female entrepreneurs on her podcast, which has been incredibly inspiring to me as I continue on my journey. I had the opportunity to be on the podcast last year and I even made it into her book which she just launched (https://www.amazon.com/Your-Hype-Girl-Impactful-Strategies/dp/B09QFFP6LC). It’s really the podcast that keeps giving and Doone’s so inspiring herself.

Website: susteau.com

Instagram: @susteauofficial

Linkedin: https://www.linkedin.com/in/kaileyb/

Twitter: https://twitter.com/susteauofficial

Facebook: https://www.facebook.com/Susteauofficial/

Image Credits
Stephanie Price, http://stephaniepriceimages.com/

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