We had the good fortune of connecting with Kara Sutton and we’ve shared our conversation below.
Hi Kara, can you walk us through the thought-process of starting your business?
Learn from the best and then do it yourself. My goal for the past decade has been to learn from people much smarter than me – to surround myself with challenges.
I do believe there is something to be said about experience.
As badly as we all want to be an overnight success, I can tell you that it’s been my experience that I’ve relied on the most as a business owner.
There is something romantic about “starting a business” which I believe is completely different from “running a business”.
I started Always Friday after working across different brand categories (entertainment, spirits, food, & fashion) and after spending time in key areas (media buying & planning, strategy, copywriting, PR, social, & event marketing). This gave me the expertise to understand branding holistically.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
Lessons I’ve Learned Along The Way:
Be direct with people. Say what you mean, mean what you say, and don’t be mean when you say it. Sometimes business is just that, business.
Creativity comes from curiosity. Asking questions and creating space to think has been one of the most important lessons I’ve learned in my career. Sometimes clients, colleagues, or managers think you are a vending machine – where you put a quarter in, get an idea out. You have to give yourself some time to let ideas marinate.
Be kind. If you stay in one industry long enough you will realize how small it truly is.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
The Merchant for lattes & homemade pastries. Lola’s for spicy margaritas
The Queen Mary for a fun & interesting day trip (and hello history!)
2nd Street for chic boutiques, people watching, & the beach
Schooner or Later for a large greasy breakfast & views of the marina
The Boathouse for a preppy moment & a large glass of chilled white wine
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I have to give a shoutout to Sally Mueller (CEO & Co-founder of Womaness) but also my mentor of almost five years. She is a true visionary, the definition of a leader and constantly leads by example.
John Moore, the Global CEO of Mediahub and the person who taught me how to write a deck, sell an idea, and present with conviction.
Michelle Blaser, my former colleague (while working on Netflix), the founder of the Pollinatr, and my go-to for consumer insights. She is a curious mind that is always there for a brainstorm,
Jane Adler, a friend but also an incredibly creative brain. Formerly at CAA, she knows how to nurture an idea rather than kill it.
Fred Sutton, my husband but also someone who constantly knows what is cool culturally.