We had the good fortune of connecting with Kastelo and we’ve shared our conversation below.
Hi Kastelo, can you walk us through the thought-process of starting your business?
Many people may believe an artist’s project is not really a business, but it turns out it actually is. In fact, all bands and artist projects having an income should be registered as a business entity of their choice (LLC, Sole Proprietorship, Corporation, or similar). But getting back to the question, there is an unquestionable personality to the origin of an artist project, which is that the product is intimately related to what the artist wants to express to the world. In my case, the Kastelo project was born out of a passion for rhythm, and a need to express this inner energy that electronic music and groove generate in my body. In order to do that, and reach that energy to the maximum amount of people as possible so they can feel it too, a platform needs to be built. Branding is an absolute need to reach that goal, and that’s where Kastelo begins.
Let’s talk shop? Tell us more about your career, what can you share with our community?
I make electronic music, mostly centered in the broadness of the House genre. Having released on several labels, what I’m most proud of is the feedback I got from listeners! People who have been encouraged by music to go harder on a workout, go running, get outdoors, or dance! Additionally, other producers who have texted me saying they’ve been inspired by my relatively short story still shocks me every day. It was not easy to get here tho, Kastelo is still in an identity finding process, in the realm of dance music where possibilities are endless, the ‘sound’ of the artist is something that takes years to figure out! At the same time, lots of rejections from labels which I’m still getting nowadays, especially after the pandemic where everyone is playing safe. To stand out you have to take risks, but labels generally don’t like risk. This is the biggest challenge for me at the moment. I guess I’m just taking it easy, not put too much pressure on myself and just keep growing, keep developing. That’s what I would encourage all the rest of my fellow artists reading this. Take it easy, and have fun!
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I’d like to shoutout first of all my parents, who have supported me all the way since I was a kid in every professional decision I’ve made, and have been sensible enough to notice my musical output. Additionally, my management team Joan and Sergi for always being there, even in the hardest moments. And finally, all the artists I’ve collaborated with, including Rian Cult who has connected me to the Voyage LA team.
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