We had the good fortune of connecting with Katie Rosario and we’ve shared our conversation below.
Hi Katie, we’d love to hear more about how you thought about starting your own business?
I pursued a career as a pastry chef for over eight years; baking and cake decorating came naturally, but I always knew deep down that I wanted to be an entrepreneur and start my own business. I’ve always believed cake creates memories and fills people with love and joy. If you think about it, we have a cake for every significant milestone and celebration in our lives. While you might not remember the cake itself, you will remember baking with your grandma, decorating with your kids, or celebrating a milestone event with close friends and family. That’s why I started my business, XOKatieRosario.com to teach home bakers to gain confidence in the kitchen and share that same joy with their family and friends.
Alright, so let’s move onto what keeps you busy professionally?
I’m most proud of the work I do with my students. I see these nervous home bakers who wish to make bakery-worthy cakes with a little push and instruction in the right direction blossom into beautiful cake decorators that lead to them starting their own home baking businesses. It all starts with confidence and helps them see how building the basic techniques is the foundation for everything. Where I am in my career is quite different today from when I started my business five years ago. Being a cake decorator has led me to opportunities as a food stylist, working on product campaigns and TV shows. I’ve worked on Food Network shows like Cake Wars, Cupcake Wars, and Netflix shows like Nailed It!. There were indeed many challenges; that’s what comes with owning a business. More importantly, the first lesson was how to go with the flow, adjust to change, and learn to solve problems. Here’s the thing challenges keep coming at all stages. They are just different compared to when you first start. But I love my work. Making new recipes, filming new tutorials, and connecting with students is what keeps my going. I teach foundational baking and cake decorating techniques that will help my students learn from my mistakes and become more confident so you can make any cake creation. The kitchen is my happy place, and I hope you will find the same joy in yours. I’ll be your biggest supporter, your number one fan, and the baking mentor you’ve been looking for all along. If you want to learn how to decorate cakes at home, then you’re in the right place.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
The best part about living in LA or Southern California is visiting the different areas and neighborhoods within a 30-mile area. When spending time in the LA area with my friends, we mainly focus on having fun getting some good craft drinks but mostly finding freaking delicious food. Here are just some places that I might go to, but there are so many more! Huckleberry Cafe (Santa Monica) – go for the brunch menu everything is delicious and made in house, Neptunes Net (Malibu) – right off of PCH seafood place overlooking the ocean, République (Mid-Wilshire) – perfect french cuisine, Wally’s Beverly Hills (Beverly Hills) – go for spectacular wine and cheese boards, and Joan’s on Third (Beverly Hills) – any baked good and a cup of coffee is the way to my heart.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I always felt different or an oddball, but that’s because the path set up for everyone else in school wasn’t for me. So my story wouldn’t be what it is now without the support of my family. My parents are artists (like acting and painting), so it was a natural fit when I began my journey as a pastry chef and cake decorator. My friend circle is small by design as they are attentive and listen when I need to bounce ideas off of them. They are also my taste testers when I have a new recipe to try!
Other: TikTok – https://www.tiktok.com/@xoxokatierosario
Cakes & Photos by Katie Rosario | Succulent Cake Photo by Katrina Jayne Photography.