We had the good fortune of connecting with Keely Ferguson and we’ve shared our conversation below.
Hi Keely, what role has risk played in your life or career?
My entire life is based upon risks. I follow a path of chance in the world of entertainment because Im passionate about music but its not the only hand I play. I was taught to never jump without a parachute so with every risk I take I have calculated what it would take to land safely. In 2021 musicians are hustlers. As an independent artist its hard to rely on my craft alone to survive financially, so I balance time and energy to maintain my peace. Theres undeniably a thrill that comes with taking risk and Ive built my brand around it. In 2020, My husband and I started our streetwear brand “Wrong Way USA” in honor of it. We are the “Risk takers jump club” because we dont follow the choices given to us we create our own destiny.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
Im a storyteller. Although I was I was brought up in Motown and trained in music since the age of 4, music is more than catchy hooks and heavy bass. I like to infuse different genres like trap and screwed with classic R&B and sometimes pop but ultimately music is therapy for me. It was difficult for me to find a classified genre but alternative R&B gave me the freedom to grow my audience with my unique sound. I like to focus on frequency to connect with my audience first. After years of working on direction and clarity I love to hear feedback from my audience when they tell me they have been able to connect with both my sound and message.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
If we were in LA I would take my friends to my favorite vegan restaurants where the flavor will make you forget the difference like Mohawk bend and Real Food Daily. Theres such a big live music community we could go to the federal or the study and catch the up and coming artist or follow one of my favorite Dj. Im always pushing the envelope with my girls so Id see if they were down for the beach obviously and a hike to show them the beauty of the view from the mountains. The vibe is always easy for me to find with friends in eclectic communities to kick back and lastly there are tons of museums and street fairs to attend on down time. The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I want to dedicate my shoutout to my parents and the city that raised me. Obviously foundation has so much to do with who we are. Detroit is a city of hustlers and dreamers and my parents taught me how to thrive in it. Growing up working with my parents gave me a first hand experience in entrepreneurship. I learned how to build and support my community not only financially but also mentally and emotionally. Detroit gave me the opportunity to become a leader. Culture and the experience of the grind made me the woman and artist I am today.
SBE Vision, Bre’ann White, Michael Alexander II