We had the good fortune of connecting with Kelley Hoag and we’ve shared our conversation below.
Hi Kelley, we’d love to hear more about how you thought about starting your own business?
I knew there was something missing in the industry when I had a Master’s Degree in Behavior and couldn’t change my own habits. I had multiple eating disorders, was using exercises as punishments, and was filling my day with “shoulds.” I knew there was more to the story than just observable, measurable behavior, and what I needed to address was what I couldn’t see – my relationship with me. I started my business as a way to bridge the gap between the internal and the external, mind and body, thought and action, spiritual and practical, intuition and behavior.
I believe in sustainable habit change, and the missing link is an integrative approach.
After my degrees, certifications and trainings, I set out to find a job where I could help people become the empowered leaders of their lives using this 2 part approach and I couldn’t find a single any, so I created one.
Let’s talk shop? Tell us more about your career, what can you share with our community?
As soon as I started my business I knew I needed to be surrounded by other successful entrepreneurs. I wanted to soak up that energy, ask them questions, learn and grow from them. I knew nothing about business and no one who owned one. So, I reached out to people on Instagram, Facebook, at the gym, friends of friends who inspired me. I ended up creating an amazing community of female-identifying entrepreneurs who are rooted in honesty, growth and support and it’s one of the things I’m most proud of. As humans, and especially as women, we need to lift each other up. There is so much competition and comparison, and this community has helped me let go of that and instead, lean into deep connection and collaboration.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I love showing people around my city! My perfect LA day would start with breakfast at Sqirl followed by a hike near the beach – maybe Los Liones trail. After the hike, we’d head to a secret beach spot in Malibu that brings me so much joy. I always see seals and dolphins here. Afterward, sandwiches from John’s Garden in Malibu Country Mart. Head home and go to Night + Market in West Hollywood for dinner followed by Ysabel for drinks on the stairs (and I’d probably order the chocolate cake for dessert). Can you tell I love to eat? The rest of the week would include stops like The Broad museum downtown, a hike up Runyon, froyo at the Grove at night, the Melrose Place farmers market on Sunday, a picnic in Pan Pacific park, Jon & Vinny’s pizza and snickerdoodle cookies, volleyball on the beach in Santa Monica and a stroll down Abbott Kinney. There’s so much to do!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I fully believe in support. I don’t think we’re supposed to grow on our own because we’re blind to so many parts of ourselves. Sometimes it takes another eye to help us expand. Someone who was integral to my growth was my Somatic Coach – Zahara Jade.
Alina Marie, Diana Davis, Jamie Gillespie