We had the good fortune of connecting with Kelsey Frey and we’ve shared our conversation below.

Hi Kelsey, what makes you happy? Why?
When I was in college, I wrote in my journal that all I wanted to do in my life and career was “a variety of things.”

I still feel this way, and, although it makes my life a little more difficult at times because I constantly feel like I’m ‘starting over,’ I wouldn’t have it any other way. I’ve come to terms with the fact that I get bored easily, and I need to have lots of different projects on my plate to keep me engaged and excited about my work.

It’s why I graduated college thinking I wanted to work in the wildlife field, did that, then realized I wanted to travel so I started a travel blog while working as an online teacher, then realized I missed doing more creative work and ended up where I am today, as a hybrid freelance writer/Pinterest manager/graphic designer/photographer that dabbles in all the things. To all you other multipotentialites out there – I feel you!

And I like to do things slowly. I like to lounge around and enjoy the light that creates patterns on the walls of my apartment. I like to go for long winter walks and warm up with hot cocoa and extra whipped cream, of course. I like to sit and think and write in my journal and get outside as much as possible and swim and hike and explore in the mountains and try to identify all of the birds I come across. I like to bike to coffee shops and get whatever the special is, the more chocolate the better. And if I can do these things with the people I love, well, that’s what makes me the happiest of all.

Let’s talk shop? Tell us more about your career, what can you share with our community?
The bulk of my work is freelance writing, which I absolutely love because it allows me to delve into interesting topics I might not otherwise learn about. My current clients are in the mental health and travel/outdoor niches, but I’ve also written some pretty random articles too, from nail trends to Dunkaroos (you know, those kangaroo cookies that you dipped into sugar laden frosting in the ’90’s?).

I’m also a Pinterest manager, which just means I manage Pinterest accounts for other businesses. It turns out that Pinterest is a great way to drive traffic to websites, and it’s still surprising to me how many people actually want this service – I had no idea it could be such a lucrative gig when I first started out.

However, I’m also at the mercy of Pinterest’s algorithm, which sometimes makes things a little stressful. Because of this, I’m really really picky about the clients I take on – I want to make sure that I think their content will do well on Pinterest before I agree to work with them! I also work with other Pinterest managers and create the pin designs for their clients, which is my favorite Pinterest-related gig. I love design, and I really enjoy working with other managers.

I’ve done some other small graphic design projects, and I sell my photos to one of the publications I write for. I’d love to do more photography work – that’s definitely something I want to aim for in the future!

It’s definitely been an interesting ride to get to where I am now – it was, and still is, filled with so much imposter syndrome and self-doubt. It’s helpful to have other freelancer friends that I can talk to, as freelancing can be such a lonely and scary road. I’d highly suggest finding a support system of other freelancers. Try looking on Instagram and in Facebook groups – that’s where I’ve found many of mine.

I’ve definitely been through my share of feast-or-famine cycles, where I’ve been overwhelmed from too much work, and then stressed when I don’t have enough work. It can definitely be hard to find the right balance!

Here’s where I’ve found work during ‘famine’ cycles:
– Instagram: You’d be surprised how many people will come to you if you post about your work, especially if it’s an in demand service! That’s where I found my first Pinterest client.

– Facebook groups: Clients will often post looking for freelancers in Facebook groups. I found one of my writing clients in a freelance writing group, and two of my pin design clients in a Pinterest manager group.

– Upwork: I originally strayed away from Upwork, because I’d heard so many horror stories of lowballing or rude clients, but I’ve actually had a lot of luck finding really great clients on there. I wish I’d joined earlier! I’d highly recommend it, especially if you’re just starting out.

– Word of mouth: If you do great work, clients will refer you!

And don’t forget self-care! I have a habit of saying ‘yes’ to too many things and burning out. Remember to take some time for yourself, and if you have too much on your plate, raise your rates!

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I’ve been living in Bozeman, Montana for a few months and am loving it so far! You’ll find great views and delicious drinks at the Sky Shed on the top floor of the Kimpton Armory Hotel. Kitty Warren is a really fun hidden speakeasy bar with creative drinks, and PLONK is a cool wine and cocktail bar. Little Star Diner has fantastic brunch (their Eggs Benedict was hands down one of the best I’ve had), as does Storm Castle, Jam!, and The Western. Mackenzie River has really interesting pizzas, Montana Ale Works has a really cool atmosphere and great food, and Whistle Pig Korean serves fantastic Bibimbap. There are also plenty of breweries in Bozeman – Mountains Walking and MAP are both crowd favorites! Valhalla Meadery has a really cool atmosphere, creative menu, and great mead!

There are so many beautiful hiking areas – I’ve only been here since January, so I haven’t hit all of the trails as many of them are still unreachable due to snow. So far, I’ve really liked Storm Castle, Palisade Falls (frozen waterfalls are SO COOL), and Lava Lake. The hike to the College ‘M’ (Bozeman is home to Montana State University and has a large ‘M’ marked on one of the mountain faces) is supposedly a rite of passage, but don’t hate me – I haven’t gotten around to it yet!

In the winter, you can head to Bridger Bowl, the local ski resort, to get your snowboarding and skiing fix. It’s only a 30-minute drive from Bozeman, but if you don’t have a car, there’s a bus that runs up and down the canyon!

Main Street is fun to wander down – the western-style buildings are home to niche stores, coffee shops, restaurants, and bars. In the summer, “Music on Main” hosts live music downtown every week.

The drive through the nearby Paradise Valley is gorgeous, and stopping at Chico Hot Springs is worth it for a small town with beautiful views of the mountains. You can also check out Yellowstone (pro tip: the Lamar Valley is closer to Bozeman much less crowded than the rest of the park; it’s also the only road open in the winter) or Big Sky, both beautiful outdoor areas. In the winter, Big Sky is a popular ski resort, and in the summer, home to a lift-operated mountain bike park and plenty of hiking trails.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My brother, Conner (aka cøzybøy – go listen to his music on Spotify!) has helped me so much along my journey! He’s also a creative entrepreneur, and I genuinely don’t know if I would’ve had the courage to do the same if he hadn’t done it first. He’s also provided me invaluable advice and given me so much inspiration and confidence in pursuing an alternative life path.

Website: https://sightsbetterseen.com/

Instagram: https://www.instagram.com/sightsbetterseen/

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