We had the good fortune of connecting with Kelsey Ledezma and we’ve shared our conversation below.
Hi Kelsey, is there something that you feel is most responsible for your success?
The best piece of advice I can offer is to find what your brand represents and lean into it, HARD. When I first started Mobile Vulgaris it was incredibly easy for me to get distracted by all the things that speak to me and then inevitably I’d be further distracted by wanting to find a way to include them in my business. The problem with this is that proverbial “spreading yourself too thin” thing. I was so focused on adding different elements to my brand that I was quickly losing where the vision was meant to go. So, I pulled back. I took a hard look at what was serving my brand and what wasn’t. I made hard decisions to take out things that didn’t quite fit. Now, I know this sounds kind of sad, like I got rid of things that could have been part of the dream but in truth its like Marie Kondo-ing your brand, you’re keeping only what brings you and your business joy. Focus on the vision and add new elements as they fit and as you grow into them. Do not water yourself down.
Let’s talk shop? Tell us more about your career, what can you share with our community?
Mobile Vulgaris is a luxury floral design studio specializing in weddings, events and installations. One of the biggest things that sets Mobile Vulgaris apart from other floral studios is the vibe we create with. Mobile Vulgaris is not your mothers florist, rather we’re here for the rebellious and the free spirited, for those who don’t just see beauty in the unusual but feel it too. I’d love to say I got here with hard work and determination but the truth is it took so much more than that and none of it was easy. From the legal side, to the business side, to the creative side, to sourcing product, to finding my market, finances and then logistical issues being a full time wheelchair user, there were plenty of daunting challenges to over come. I quickly found though that the world is full of people who want to share their experiences in real life and online, you just have to ask.. or search. There won’t always be an exact answer and what worked for one person might not work us but it’s a great starting point, Remember to be patient too, solutions to obstacles rarely come over night and it can take many attempts to find what works for you.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
COVID restrictions have been in place for so long now it’s a little hard to come up with an exact itinerary of what we might do but some places definitely come to mind that I’m very excited to get back to. There are a couple restaurants in my home town that I miss so much- Newhall Refinery and La Cocina. I also really can’t wait to get back to seeing live music, the Hollywood Bowl is the best in the summer time and the smaller venues all around LA are such an experience too. I’m also a lover of the beach, the LA zoo and Descanso gardens, so I’d definitely take a friend from out of town to those places too, Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
There are so many people that have aided in making my dream business a reality- my amazing photographer Christine Casillas who has faced all the small spaces, cold and sweltering days, the winds and my constant adjustments, and impossible shots she made happen. My beautiful friends who have modeled for me on more that one occasion. My nieces that always let me drape their sweet noggins in flowers. My fiance, sister and the besties for being my hype squad. And maybe most importantly my incredible clients for trusting me again and again with their vision and allowing me to create for them. I love you all!