We had the good fortune of connecting with Kendall Bird and we’ve shared our conversation below.

Hi Kendall, can you share the most important lesson you’ve learned over the course of your career?
As the co-founder of a mental health startup (Frame Therapy) I am still learning and growing every day. This entrepreneurial journey has already taught me so much and if there are three pieces of advice I could give to an aspiring entrepreneur it would be the following:

Minimize catastrophic thinking by getting mentally prepared:
During the months leading up to fundraising for my startup, I refused to let any negative thoughts enter my mind about what might happen. I only wanted to visualize the best possible outcome for our company – which was closing a deal quickly at the highest valuation with most favorable terms for the co-founders.

After a month into fundraising the rejection emails started reaching the double digits and I started to panic. I spent many sleepless nights telling myself that I was bad at pitching and our company was going to run out of money and fail. My mind went into catastrophic overdrive because fundraising was harder than I had expected and I hadn’t prepared myself for that.

One of the best ways to cultivate mental toughness when you are starting a business is to visualize multiple outcomes. It’s much harder to think rationally when you’re in a state of panic or self doubt. What’s the best-case, worst-case, and most likely outcome. And if the worst-case scenario were to happen, what is your back plan?

Think of setbacks as temporary and fixable:
Running a company is filled with a lot of ups and downs and sometimes it can feel like a horrible roller coaster ride. If you feel like you’ve hit a setback or made a mistake, tt’s easy to beat yourself up, but the most resilient people think about what they would do differently moving forward. What did you learn from this mistake? Are there people you can seek out for advice? What can we do differently in the future?

People who are mentally tough are constantly refining their approach and moving on to the next project.

Remember to practice gratitude when you’re feeling down:
You’re going to meet a lot of characters along your professional journey and some are there to lift you up while others will try to bring you down. Throughout my own entrepreneurial journey I have been called too ambitious, overly confident, not confident enough, too greedy, and too emotional.
There have been multiple occasions where I’ve thought to myself, if i were a man this wouldn’t be happening to me right now. Feeling sorry for yourself is a very unproductive mindset to be in and the best way to pull yourself out is through gratitude. Remind yourself of everything you have been through to get to where you are in life. Be grateful for all the opportunities you’ve been given and the people who have helped you along the way.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I’ve been in and out of therapy since I was 15. It’s been an important part of my life and helped me through difficult times and helped me grow in ways I didn’t think possible.

I was in NY working at Google and moved home to LA to take a job at Snapchat. When I moved home I was looking for a new therapist in LA and I had the most difficult time trying to find one.

My process was so frustrating it led me to reconnect with my childhood best friend, Sage, who was already a therapist and in the process of growing her practice.

As a therapist, Sage has struggled to build out the business side of her private practice because most therapists do not receive proper business training as they obtain their masters degrees.

We founded our company Frame Therapy on the belief that everything surrounding therapy should be easier. By offering intuitive matching, scheduling, telehealth, and payment processing services, our platform was designed to take away all the stress of going to therapy. In less than 3 minutes, you are able to find a therapist that is best suited for your needs, and you can work with your therapist either in-person and through Zoom.

Additionally, while many therapy platforms are focused just on serving the clients’s needs, Frame is equally committed to providing value to therapists. Sage and I see therapists as underserved small business owners who don’t often get the back office support that is needed. We want to empower therapists to run their practices on their own terms so we provide the technology so they can do this.

We do not underpay or control the way that therapy is given to clients on our platform. Consequently, Frame therapists are able to cover a wide range of treatment specialities like CBT, EMDR, hypnotherapy and executive coaching. To date, we have attracted some of the top therapists in California, who are given complete freedom to run their private practices the way they want to.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I’d love to dedicate my shoutout to my co-founder Sage Grazer. Starting a business is very challenging and can be emotionally draining at times. If you are going to start a business with someone else, it is so important to pick someone who is in it for the right reasons. Sage deeply cares about helping others and it shows through everything she does for our company. She is a person of high moral integrity who stands up for what she believes in. She motivates me and the entire team to remember the higher purpose of our jobs; we work hard to build a platform that can help thousands of people get access to mental health care. She deserves a lot of credit for taking a huge leap of faith to step out of her comfort zone and start this company with me.

Website: https://www.tryframe.com/

Instagram: https://www.instagram.com/try.frame/

Linkedin: https://www.linkedin.com/in/kendall-b-57821317/

Image Credits
Headshot taken by Irving Pacheco

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