We had the good fortune of connecting with Kendall Watson and we’ve shared our conversation below.
Hi Kendall, can you walk us through the thought-process of starting your business?
I wanted to explore different avenues of work, and how I could use my business background to work creatively in a few different areas. I began my freelance business within retail consulting after nearly 5 years in corporate retail. As time went on, my business evolved more into the digital space as I began working within influencer marketing, talent management and experiential marketing. I’ve always needed projects in different areas; I have never been the type to be able to do the same thing every day. Having my own business allowed me to have both the freedom of choosing what type of work I take on and the freedom of schedule to be able to piece it all together on my own time.
I started my own business because everywhere that I turned it was obvious that it was the right thing to do. I had so many ideas and opinions on structures and strategies that I knew working in the corporate world wouldn’t allow me the freedom to follow all of the leads.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I am an independent manager, which means I have more time during the day to really focus on my creators and clients in front of me rather than office bureaucracy. I love being able to hop on the phone and talk through the script of a YouTube video, or the artistic qualities of the content that my talent are creating. I’m not creative in any way, but I love being involved in these conversations because when you have strong collaboration between both the business and the creative sides, it creates a much more well rounded final product. It is so easy to get lost in the entertainment industry, and I hope to never lose that connection with my talent. I am very fortunate to not only represent a roster of amazing creators, but they have become family to me. I genuinely am invested in their personal lives as well.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
If I had it my way, we would spend our days shopping at the Brentwood Country Mart (tacos at Frida’s are a MUST), hiking Solstice Canyon, or just taking a time out and enjoying the beaches of Malibu. We would fill in the gaps with happy hours at The Kassi Club, definitely a Dodgers game, and maybe even a memorable new earring from Mejuri at Melrose Place. You can’t forget the classics, we’d wrap up the trip with dinner at Mr. Chow followed by picantes and warm chocolate chip cookies at Soho House. Who else deserves some credit and recognition?
Madeleine Kim! When I first started working at a new agency, she had been a talent manager there for over a year. She was instantly so helpful and supportive, rather than competitive, and she was extremely helpful and honest no matter the situation. She was my number one cheerleader through the good times, and helped me positively navigate and troubleshoot the bad times. I’m so grateful that even though I moved onto a new chapter in my life, we are still close friends and are still supporting one another in business too!