We had the good fortune of connecting with Kenty Lichtenberg and we’ve shared our conversation below.
Hi Kenty, we’d love to hear about how you approach risk and risk-taking
Risk-taking not only increases your chance of improving your current situation, the act in itself can build your self-confidence and self-respect, enabling you to take on new endeavors no matter what the outcomes might be.
I think from the moment that you are conceived you are a “risk” for the mere fact that you do not know for certain if you will make it into this world.
Taking risks has enabled me to connect with amazing people, mentors and organizations. Simply because I took the risk to approach them, and avoided the fear of rejection.
Our Caribbean culture is one that does not like rejections, and the fear of the unknown can cause us extreme anxiety. I have been able to turn that around for my life, business and my career. These risks that I have taken, have really shown me my strength. If I could give you an advice, would be to take risks, for every risk represents a new opportunity!
Let’s talk shop? Tell us more about your career, what can you share with our community?
I always knew, that I would end up working in an industry that would involved, communication and planning. After a bit of research in college I landed with a BA in Tourism & Leisure. Being from an island it made sense right? Or so I thought. However my path would end up being totally different.
In 2007 I got the opportunity to enter the Marketing world, connect with brands and look at consumers from a different perspective. With that I found new passions, and drives that shifted my career into being today someone that has worked with more than 100 brands from Pfizer to Neutrogena to Bacardi.
The diversity of the brands and the fact that I come from an island (St.Maarten, Dutch Caribbean), where we host almost 200 nationalities and the average person speaks at least 3 languages, contributed to placing me in a position of growth.
What you are most proud of or excited about?
In 2016, I started a blog, not having a clue what would be the outcome of that blog. Today that blog represents growth, and the fact that a girl from a little 37 square miles island, has been able to reach global exposure using her voice and her platform while advocating for women and self love.
Like in every journey, you will be faced with challenges, is part of what will make you stronger. One of the things that I learned to do, was to ask for help. Whenever I have an idea, thought or project, I make sure that I share it with people that can help me bring it to life.
What are the lessons you’ve learned along the way?
The most valuable lesson that I have learned, is that we cannot do it alone. It takes a village to raise a kid, but it also takes a village to build a brand. Collaborations is deep within the core mission statement of my brand and anything I involve myself with.
The other lesson that I also advocate for is, that we need to learn to give back. In addition to the health benefits, volunteering gives people a sense of purpose. The fulfilling feeling of giving back and contributing to society is unparalleled. Giving back is also a great way to get to know your community and its citizens. Volunteering may even help you discover a new passion or interest. We need to learn to invest in our own (our youth, our community, our athletes etc.).
What do you want the world to know about you or your brand and story?
I that the stigma of the 9 – 5 no longer applies. As an internationally awarded blogger and brand manager, I have humbly worked with some of the biggest brands in the world (Bacardi, Neutrogena, Barefoot Wines, Mobil just to name a few). My ability to profile brands, connect them to local markets, and create opportunities for growth are some of the qualities that have helped build my brand. As a recognized influencer, mom-preneur and advocate for women in business, my focus is to empower my clients (mostly start-ups by women) by building a strong and sustainable brand for their business by connecting them with the right sources and network that will increase their sales and place them in a better position as a business.
Creativity and thinking out of the box are some the descriptions, you can expect when you ask my customers about me, therefor it is an essential part of my brand and my story. Monetizing creativity is not for the weak(hahahah), and you really have to have patience and endurance to understand that the turnover for creativity will not be overnight!
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
The Caribbean is such an unique region! But no where in the world, you will find another island that is divided in 2 countries: St, Maarten & St. Martin (Dutch & French Territories)
With a population of under 70K people, we are unique by default. I believe the only way for you to really enjoy and discover a new destination is by exploring its authenticity! So I would take her to all places locals, we are known to be one of the Culinary capital of the Caribbean, and food always makes people happy, so we would most certainly start there.
Besides the Sea, Sun & Sand effect, I would also incorporate voluntourism, is a form of altruistic travel that’s becoming more and more popular. Essentially, people choose to do voluntary work while travelling and explore their destination while they’re working.
St, Maarten is an exciting place, from beaches, to shopping, to outdoor activities and island tours. The folkloric splendor and the friendliness of our people in itself is an experience like no other!
Who else deserves some credit and recognition?
I absolutely love the fact that the Shoutout series understands the importance of collaborations. I believe that the only way to empower and encourage others is by ensuring that we recognize the fact that success was not meant to be celebrated by yourself.
I first would like to dedicate this to my mom. If it was not for her foundation, I would not be the woman that I am today. Secondly I would like to thank a friend and business confident and also the Chief Experience Officer of The PWR Agency, Dr. Ife Badejo.
In my most challenging times, I have been able to pull through because I have behind me, a tribe of women that supports me, and for that, I am forever grateful!
Loic Bryan – Artistic Drive