We had the good fortune of connecting with Kevin Cho and we’ve shared our conversation below.
Hi Kevin, how did you come up with the idea for your business?
The company we created is called “Your Name Creative”. It is a professional media company centralized around music based out of Los Angeles. The name has a dual meaning, one being that we as service providers, create in the name of all the artists we work with, utilizing our industry experience to create in the service of others and two, that we create in the name of God.
The name was given to me by my girlfriend at the time (now wife) who actually told me she received the name in prayer. The name of the company was originally “G.O.A.T. Creative” which means “Greatest of All Time Creative” but somehow it just didn’t feel right to me. One of the main reasons was I realized I was creating the business for my own benefit but was at a point in my career where I felt I needed to graduate from self-serving goals and ambitions. I had accomplished some major milestones in my career, like selling over a million records and to make a comfortable living through my craft. Once I reached these goals, I felt great for awhile…and then I didn’t. I somehow ended up feeling even more empty and lost than before. Now that I achieved my goals where did I go now? It was a turning point for me where I decided to commit to creating something with a cause, something that was greater than myself.
This is what this company is centered around, service in ALL aspects of music to help musicians to create their art. From production, mixing, mastering, songwriting, video, branding, contracts, publishing and distribution, we use all of our industry experience to help the people we have the blessing to work with. We create in YOUR name.
Let’s talk shop? Tell us more about your career, what can you share with our community?
I found that creating for others was most fulfilling to me when I worked with artists. I love being able to digest influences and things that inspire them and turning that into something tangible, like an song or album! I think this sets me apart from other producers because I am able to cater my production/sound to create something uniquely inspired to the artists themselves. Every project is different and that’s something I love, being able to create a one-of-a-kind experience for the listener.
I definitely put in my 10,000 hours of work to become a professional at my craft. I am STILL learning and don’t think I will ever stop but there was huge struggle for me with imposter-syndrome for a good portion of my beginning career. Especially starting out so late at the age of 25 I felt like I had to catch up. I remember first coming to LA and moving into a tiny studio apartment and working the better part of 18+ hours a day on my music production skills, for years (my neighbors hated me). I often forgot to eat I was working so hard on improving. I think it was this work ethic that allowed me to develop my own workflow and that I am still fine tuning to this day!
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Well it’s covid so no where 😀 But in a covid free world, most likely Disneyland. Been really into wine lately as well and love going on wine trips. Our good family friends took us to Los Olivos and it was an amazing weekend trip, would definitely bring our family/friends there! Love Catalina Island as well for a day trip. There is literally so much to do in LA…and eat it’s hard for me to pick just one. We’re always discovering new things every week! Who else deserves some credit and recognition?
I believe all things happen for a reason and first want to thank God for guiding me to this point in my life. I wasn’t always an avid believer but I came to find my purpose in life by actually achieving my material goals and realizing that there had to be more in life. I found my calling when I believed in something greater than myself.
I also want to shout out my beautiful wife who is also one of the most amazing human beings I know and singer-songwriters in the industry. She definitely held me down and helps guide me when I tend to go off the tracks. I have a pretty stubborn nature about myself and work so relentlessly towards my goals that she is able to help take off those blinders and give me perspective on where I need to head.
I also couldn’t have gotten to where I needed to be without the support of my amazingly supportive parents, who are living in Canada. Immigrants who moved to a new country with only $100 in their pocket but somehow managed to raise my brother and I and also saved enough money for 36 years through their business that they created by themselves to put me through school at Musicians Institute in LA. My life would have been totally different if it wasn’t for them.