We had the good fortune of connecting with Kimmie Denise and we’ve shared our conversation below.
Hi Kimmie, what is the most important factor behind your success?
The most important factor behind the success of Sucré Couture has been its storytelling.
Finding my authentic voice, which also represents the spirit of the women who raised me and came before me, women in the present, and women in the future, has been pivotal in the brand’s storytelling.
While the stories we tell by way of editorial visuals and the jewelry we release are ever-evolving, they speak to the authenticity and true essence of the Sucré Girl.
She’s raw and uncut. She’s honest. She’s resilient in the most seen and unforeseen ways. Her magic rests in her gratitude and fire.
As a result, this storytelling has connected Sucré Couture with so many women with similar magic worldwide — sparking the Sucré Girl community.
What should our readers know about your business?
Founded by Kimberly Fomby Jefferson in 2011, Sucré Couture is a New Orleans-born and San Francisco Bay Area-nurtured and grown jewelry brand.
What sets Sucré Couture apart is its storytelling and lifestyle, which evokes and pays homage to the fashionable culture of Black women pre-date the 2000s and the sexy, raw, uncut, and magnetic essence of the Sucré Girl.
Over the years, I am most proud of the brand’s resilience and pushing forward despite roadblocks. Even more so, I am most proud of the brand’s maturity (visual, digital, and product improvements alike). We work so hard to build, learn, fall fast, and reinvent based on our learnings.
Nothing about the journey has been easy, but everything has been worth it. Overcoming business challenges sometimes meant asking ourselves hard questions, applying constructive criticism where needed, and being willing to roll our sleeves up to get the work done by any means necessary.
There’s a misconception that the hard work is over once you launch a business that gains attention. Nothing about that is true. Sure, there will be glamorous days setting your own schedules, having fancy lunch meetings, and working at your own pace. But often might be pulling 12-15 hour days or more, multi-tasking between emails, texts, and phone calls, packing and shipping orders, negotiating terms, and working with vendors and manufacturers. Not to mention finding moments for self-care.
But again, even with the long days and even longer nights, I wouldn’t change it for the world. Sucré Couture is a gem worth the energy.
One lesson that I’ve learned along the way is that the devil is in the details, and good things don’t come from rushed jobs. Pay attention to every detail, from your product quality to legal fine print. Take your time to comb through it all and plan plan plan!
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
It’s no secret that I’m a foodie who also lives for a chill-relaxed time. If the homegirls were coming through for the weekend and had a driver to double down on sitting behind the wheel, we’d hit Palette SF first for innovative food creations and beautifully-crafted drinks. Afterward, we’d escape to Big Sur for a relaxing weekend overlooking the lush redwood forests and deep turquoise waters at Alila Ventana Big Sur.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
There are so many women that I can shout out who deserve credit and recognition for the evolution of my story, but if I had to pick a few, they would be the following:
My beautiful, class act mother Karen Fomby, for her lessons on fashion, beauty, and music that have left a lasting impression on me, which clearly shows through in the Sucré Couture brand aesthetic.
The Vic Styles for her ongoing encouragement, brand mentorship, and dedication to Sucré Couture.
Delali Kpodzo for taking Sucré Couture and me under her wings for the first rebrand, pushing me to level up, and always rooting us.
Ariane Hailey for shooting in the gym from day one. She’s top-tier support on Sucré Couture’s website and is a shoulder to lean on.
Dominique Webb for being the partner and sister that I feel I’ve known forever.
Kyra Lumpkin for being another Bay Area small business partner in crime. We’ve been in this game a decade-plus deep.
Honestly, I have such a beautiful community of loyal supporters that I could keep going for days.
Good Friends Studio