We had the good fortune of connecting with Kri Edholm and we’ve shared our conversation below.
Hi Kri, how do you think about risk?
Some entrepreneurs have an aversion to risk, but I see risk as positive potential. I embrace risk-taking because in my job roles over the years, assessing risk was inherently part of all decision-making processes I was involved with. This constant exposure to risk and their various outcomes broadened my perspective, so over time risk-taking didn’t always correlate with failure or consequence. I eventually accepted the practice of trial and error, continuous learning and improvement, and adapted a willingness to always go back to the drawing board. When I take a risk and don’t succeed or reach an expected result, my natural response has become to treat it as an opportunity and try again.
When I sacrificed the stability of my financially stable tech executive career to branch out on my own, it was probably the biggest risk of my life up until that time. My skill set gave me confidence to take the leap but while I was an experienced leader and businessperson, I was also a new entrepreneur who ultimately had to go through a lot of growing pains to get where I am currently. My first entrepreneurial pursuit did not take off as expected but I was passionate about what I was doing and was determined to make it work. Long story short, after taking multiple calculated risks to amplify my business and not gaining the traction needed to grow, I took some time for inward reflection to determine my next steps. Ultimately, by leveraging my creative skills (another huge risk) and tapping into my extensive network, I was able to successfully pivot my business beyond even my own expectations.
Risk-taking is an important component of entrepreneurship and leadership, and without it, I wouldn’t be where I am today.
Let’s talk shop? Tell us more about your career, what can you share with our community?
Creating meaningful and impactful stories using video as a medium is something that makes me proud. Being able to invoke emotion and connection in a way that connects a person or brand with their audience is so rewarding. What sets us apart is not only being able to tell the story, but to also help our clients with their on-camera confidence so that their story is presented in an authentic way.
Generally speaking, there is much more to videography and filmmaking than most people realize. It takes experience and time to hone your craft, whether you’re in front of or behind the camera. Scriptwriting, project management, video, lighting, audio, editing, music, and I could go on and on. The biggest challenge is bringing all of the moving parts together to create an impactful result, however, this challenge is probably the thing that I love most about doing this work.
The biggest lesson is to practice and give yourself grace during the learning process. Tomorrow’s videos will be better than today’s, and that’s exactly as it should be.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I live in Las Vegas and what I love most about this city is its proximity to a wide range of experiences. If I were to play tour guide for a week, we’d enjoy a little bit of everything that Las Vegas has to offer. Shows, restaurants, the Strip. Downtown Las Vegas has grown into an artistic community full of locally-owned restaurants, shops, and the latest addition, Brewery Row. Las Vegas is also surrounded by gorgeous outdoor settings like Mt. Charleston, The Valley of Fire, and Zion National Park, which is only a few hours away and worth a day trip (at least). The sky is the limit in this city, with so many exciting things to do and see.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Five years ago, I launched a women’s event called Spark Women’s Retreat. It’s an opportunity for women to come together, grow together, and support one another. Our belief is that when one woman succeeds, we all succeed and I’ll be hosting my 5th annual Classic Retreat at Zion National Park this Sept 23 – 26, 2021.
Launching this experience was a passion project, but it has turned into such an inspirational and wonderful community. You get what you give and when it comes to the Spark community, I can say that I have received far more than I could ever imagine from this amazing group of women. Thank you.
Casey Jade Photography (Video images) Laura Borichevsky (Spark image)