We had the good fortune of connecting with Krystal Langford and we’ve shared our conversation below.
Hi Krystal, what do you want your legacy to be?
I want my legacy to be the stories I told. I want those stories to be uplifting, enlightening, encouraging, and inspire others to share their stories because we all have a story and our stories matter. Everything is a story. The food we eat, the movies we watch, the things we buy, the people we see are all attached to stories. Life is a collection of stories.
Please tell us more about your business. We’d love to hear what sets you apart from others, what you are most proud of or excited about. How did you get to where you are today business-wise. Was it easy? If not, how did you overcome the challenges? What are the lessons you’ve learned along the way. What do you want the world to know about you or your brand and story?
The thing that sets T-Shirt and Genes apart from other t-shirt brands is that we not only tell a story with our shirts, we encourage others to tell their stories. Each individual customer is a different story. People tell us all the time how our brand inspired them to find old photos and all the memories the images brought to mind as they were going through them. I mean honestly, where do all the old pictures usually end up? Typically they are put up somewhere growing dust. From time to time, we may flood our social media with old photos when we come across them for a day, but then they go back up in the closet. I feel that incorporating these images into our every day lives through fashion helps keep the legacy of those important stories alive.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Some of my favorite places to take people when they come to LA are Grand Central Market, The Row in DTLA and Hollywood Farmers Market. For a beautiful scenic beach day, we would go to El Matador in Malibu followed by drinks at Malibu Cafe. Taking a drive to a nearby city like Ojai, Santa Barbara or wine tasting in Los Alamos is also an option. Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My family is the the inspiration behind my brand. Most notably, my Grandmother Bobbie Faye. She is the reason I began T-Shirt and Genes. When she passed away, I began digging through all the family photos that she kept up in the closet. Each photo is a story and I felt sharing those stories would be a way to honor her and keep her legacy alive.