We had the good fortune of connecting with Latanza Price and we’ve shared our conversation below.
Hi Latanza, how do you think about risk?
Priceless Moments (a woman & minority certified event management & production company) was founded in January 2017 in Los Angeles, California and reflects my expertise and enthusiasm for special events coordination, management, and exemplary service.
With over 8 years of experience working in the corporate sector at that time, managing logistics and ensuring efficient operational management in the hospitality industry, I found myself at a crossroad of not having work / life balance in my career. In being in mid-level corporate positions within the Entertainment Industry with revolving hours, I looked to create a more enriching reality of staying afloat in maintaining my lifestyle and doing what I love. From early on at the age of 10 years old, I was creating “Priceless Moments’ before I realized my full purpose to create and curate. At this age, I was planning for relatives and friends’ birthdays, while also being the leader to always take on tasks, projects, and most all giving a reason to celebrate any joyous occasion. I have always been a fearless leader ready to take the world by storm through the waves of life. As an African- American/Haitian entrepreneur, businesswoman, and visionary, I “gets things done” and believe that “Life is what you make it and time is only a figment of imagination”. Through the years I have created many priceless moments through my divine eye for detail and execution and having a robust outlook on seizing the moment while “living life to the fullest – unapologetically”. Risks help fuel success looking “outside of a box”.
As a business owner, there is no specific guide or manual to create a successful business. In the early development of my business, there was only a dream and concept but a whole lot of PASSION and THRIVE. After a multitude of success after a year from my significant others launch of his business, I fueled the birth of Priceless Moments to create a platform that I could call my own – a legacy!
At Priceless Moments, our love for creativity and passion for event production allows us to thrive in supporting a plethora of industries and backgrounds with our mission to strategize, curate, and design for our clients’ need to create a life-long moment in time. Our Motto is : “Life is a beautiful collage of priceless moments and memories, which when pieced all together create a unique treasured masterpiece”. We are proud of our industry strides throughout our tenure, including some of our previous clients: Simply Creative Arts, The Los Angeles Urban League Young Professionals, United Negro College Fund, PARTI Program, Children Striving Together, Single Moms Planet, and so many more.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I’ve held several corporate positions in Purchasing at DR Horton, Executive Manager for Guest Experience and Assets Protection at Target Corporation, Programs Coordinator for Unified We Serve at California State University – Northridge, Assistant Facility Manager for Hollywood & Highland Dolby Theatre, Assistant General Manager of Operations for Aldo Groupe Corporation, and Project Manager at Good Fellas Industries and ever since I started my company Priceless Moments – I am the most happiest I have ever been. We have been very fortunate to have success in these 4 years as a small business and so elated to see our expansion as we approach 5 years in January 2022. We hit the ground running with our original concept and vision – without looking back and accepting anything less than the standard we expect and execute for our clients yearly. We have learned to continue building knowledge as “Education is the key to success”. We have established relationship with our Preferred contracted vendors and have strengthened partnerships with corporations, organizations, & non-profits who are reoccurring clients. Continuing to raise the bar, allows us to elevate, motivate, and maximize every moment!
We have persevered through trying times, but have remained positive, uplifted, and aligned in our vision to create Priceless Moments across the globe.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
For anyone visiting Los Angeles, I would recommend eating at Perch Rooftop, hiking to see the Hollywood sign, and enjoying a massage at Glen Ivy Spa.
Who else deserves some credit and recognition?
It takes a village and I have THE BEST support system that keeps me afloat. I encourage every person to find their internal happiness and walk in their truth. We all have innate skill sets and gifts to share with the world and over time we get more aligned in our purpose! I am a social butterfly by heart and truly cherish the foundation that keeps me going in my support system. Genuine, trust-worthy people with your best interest are rare. We chose to celebrate our loved ones every chance we get by being present & “their biggest fan” – giving them their flowers while they are able-mind and bodied to cherish it.
I would like to personally thank my mom, Evelyn Price-Glass, for always being my rock and pushing me to reach greater heights and all the dreams my heart truly desires. I have always lived outside “of the box” and she always enriched me to be authentically my best self and to live life to the fullest in every moment, chapter, & experience. A special shout-out to my significant other, Jermaine McGee, CEO & Owner of Simply Creative Arts. When you get to have a partner in love, companionship, & business/entrepreneurship, life is truly Priceless! Our empire is on the peak and our legacy will prevail. My besties continue to love & support all my pursuits in life and business.
Other: LinkTree Account – https://linktr.ee/PricelessMoments