We had the good fortune of connecting with Laura Erlich, LAc, FABORM and we’ve shared our conversation below.
Hi Laura, is there something that you feel is most responsible for your success?
I would say that the most important factor in the success of my brand (which is really just an extension of me and my private practice) is a combination of heart/passion for what I do, stamina, and resilience. Building a business and sustaining its growth over a long period of time is profoundly challenging, and equally worth it! For me, loving what I do and feeling like this work is my absolute calling is what gets me up every morning, and what drives me to keep moving my business forward, seeking new avenues of growth, and serving my patients in a heart-centered way. It isn’t always easy, and having the courage to keep moving forward when things go sideways, along with having the tenacity to move through challenging times, is key to success. Hard times do always eventually end, and after going through my fair share of them pre-2020, I feel confident that that universal rule still holds. Plus, difficult periods teach us grit and resilience, which is, in my estimation, the most important character trait one can possess when life hands you lemons.
Please tell us more about your business. We’d love to hear what sets you apart from others, what you are most proud of or excited about. How did you get to where you are today business-wise. Was it easy? If not, how did you overcome the challenges? What are the lessons you’ve learned along the way. What do you want the world to know about you or your brand and story?
Getting to this point in my business has been a mixture of smooth sailing and an utter, uphill slog. I imagine that is true of most businesses that have managed to sustain themselves and grow over many years. I think that what sets me, and my business, Mother Nurture Wellness, apart from others is the truly authentic and honest way that it came about. I lost both of my parents to cancer when I was a teen/ very young adult, and the depth of that loss sent me on a journey to cope with and heal from the grief. Through my own self-healing journey, I learned to access the depths of my own capacity to feel and to function from a place of resilience, and I know that I bring that to my work with patients on a daily basis. Being drawn to work with women going through fertility and pregnancy is a unique calling, and it’s not lost on me that, after the deep losses I sustained, my true passion lies in helping to call life in, through supporting women on their fertility and pregnancy journies. Being able to continue to serve my community during the pandemic has been a huge source of pride. I feel incredibly grateful to have such a trusting and cautious patient base, which has allowed me to stay open safely. This unusual year has also afforded me the time to develop an online platform, where I’m able to work with women and men across the country through online consulting, my coaching program, Babymakers Bootcamp, and digital courses. It’s been a longstanding goal to start this branch of my business, and I’m super excited to be able to offer these services!
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Pretending now that some time has gone by and life has returned to some new-normal, I will be utterly ecstatic to return to my favorite LA haunts… Starting the day with a walk on the beach (at a secret spot where my puppies can run free) is one of my favorite things to do. From there, I would definitely head to lunch at my favorite sushi spot, Summer Fish and Rice, for a seat at the bar, which means chef specials and extra treats… just the best! An afternoon in DTLA, with stops at The Broad art museaum, The Last Bookstore and an afternoon cofee at the best Cuban coffee house in Silverlake, Cafe Tropical. Then, assuming this day of magic was taking place in the summer, it would have to end with a trip to the Hollywood Bowl for some amazing live music under the stars. I love LA!
Who else deserves some credit and recognition?
Trying to narrow down my shoutout to one person or group is virtually impossible! That’s because I’m quite frankly the luckiest person in the world when it comes to the support, encouragement, and opportunity that I have been afforded by the people around me. For starters, I would dedicate my shoutout to my late mentor, Ray Rubio. Ray was my supervisor when I was a student, my mentor in my first many years of clinical practice, and my cheerleader every step of the way as I grew into my specialty. Beyond Ray, I have had incredible support from some of the luminaries in my field, including the esteemed Randine Lewis and Jill Blakeway. Emily Bartlett deserves a huge shoutout for enlisting me to co-write our book, Feed Your Fertility, which helped elevate my business and expand my reach. My husband, Sean, deserves to be crowned King of Supportive Spouses for his unrelenting support, cheerleading, and business savvy. He has been a true beacon during some very challenging times in my business and I’m sure I would’ve thrown in the towel by now without him. The biggest shoutout, however, belongs to my patients and the network of professionals who put their faith in me through referrals and by sharing with others the benefits they’ve experienced from working with me. It’s an incredible gift to have so much love and support from my community.
Instagram: https://www.instagram.com/mothernurturewellness/ (@mothernurturewellness)
Yelp: Mother Nurture Wellness
Courtney Lindberg Photography