We had the good fortune of connecting with Laura Flynn Endres and we’ve shared our conversation below.
Hi Laura, we’d love to hear more about how you thought about starting your own business?
My thought process was, “I could do that – and better.” And even though that sounds arrogant, it isn’t meant to be. The fitness industry is very off-putting and daunting to the clients I work with, because it’s all burpees and “little black dress” and no pain no gain. I knew I could provide something different – workout programming that is truly in my clients’ best interests, helping them regain mobility and strength and endurance in ways that don’t leave them crushed or feeling inadequate.
Let’s talk shop? Tell us more about your career, what can you share with our community?
I never expected this, but I’m a trainer for older adults and people with unique health challenges. Early on in my role as a fitness instructor and personal trainer, I naively believed I could just assign “the usual” – squats, push-ups, jumping jacks, planks – to most people. They need to be pushed, right? But right away I had a client with progressive MS, another with Parkinson’s, people with old injuries, people with joint pain who couldn’t tolerate jumping. I said yes to training them and then got busy doing my research and learning from experts who specialize in unique health challenges.
And my work became more rewarding than ever. It’s great to help someone do hard exercises, but even better is helping someone be able to garden without pain or keep up with their grandkids or finally be able to do things they couldn’t do before.
Now, my emphasis is on strength, mobility, balance, endurance, and “living to exercise another day.” It’s about improving quality of life more than improving the number of squats someone can do.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Our list of “must see” spots when people visit us in Los Angeles includes: – a stroll down Hollywood Boulevard to see the stars
– a tour of Warner Brothers, where my son worked
– a drive on Mulholland Drive because it’s iconic and beautiful
– a hike in Griffith Park where it’s wild to be in nature while viewing a sprawling city
– the beach, of course!
– the original farmer’s market near The Grove
– a comedy club
– drinks at Castaway in Burbank while watching the sun go down
Who else deserves some credit and recognition?
I must give my shout-out to my friend, children’s author Colleen Paeff. She continually tells me that yes, I can do the things I’m nervous about doing. She’s my confident inner voice when I can’t find it myself.