We had the good fortune of connecting with Laura Oceane and we’ve shared our conversation below.
Hi Laura, what was your thought process behind starting your own business?
Independence, mostly. I’ve always been the kind of person to lead and run with my own creative ideas. I work well with other people, but I knew that I’d thrive and reach my own potential if I started my own business. And the thing is, I didn’t feel intimidated by the idea of working for myself. I wasn’t scared of the hard work that comes with it. In fact, I was excited and went all in. I’m naturally an independent and hard-working person, so it just made sense for me to challenge myself and aim to reach my full potential.
Alright, so let’s move onto what keeps you busy professionally?
I became a trainer because I’ve been through the process. I’ve struggled with eating disorders, exercise compulsion and body image issues. It took a lot of work and a lot of self-awareness, but once I got through it, I felt that I had the tools to help other people. I started from the bottom, working hard to get my certification from the National Academy of Sports Medicine. I spent time around a lot of professionals and learned from them along the way. It took years to build my business and figure out my “style” of training… and now, I have a waitlist of over 80 people waiting to train with me. It’s an unreal feeling and a little humbling at times, because I know that I worked hard for this. I spent time marketing (in real life), networking, educating myself and creating meaningful relationships with my clients. And I think that’s the key. My clients are not “just” my clients. I consider a lot of them friends and stay in touch with them even after they finish their training. I think that’s what makes me successful. I am able to connect on a deeper level with my clients and I allow them to see the human side of me. It means more and creates a deeper level of change.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Oh man, honestly, I’ve lived here for 7 years and I still only know about 10% of what this city has to offer. I moved here in 2014 and went to work immediately, haha. When my family visited, it was a lot of tourist activity for them. They wanted to see Rodeo Drive, Santa Monica, and go on studio tours, so we did that. Ultimately, I think it would depend on the friend, but I’d definitely take them to Malibu and drive through the canyons. That’s been my favorite part of LA so far, is the scenery. As far as food goes, where do you even start? LA has so many great restaurants. I’d probably take them to my favorite foodie spots, like Shaky Alibi, Urth Cafe, Fresh Corn Grill, or Organico.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I’d love to dedicate my shoutout to the women in my family. The women who held me up during the hard times in my life, and taught me how to be strong for myself. They gave me the confidence and the courage to take a huge risk which ultimately led to my success.