We had the good fortune of connecting with Laura Vorreyer and we’ve shared our conversation below.
Hi Laura, can you walk us through the thought-process of starting your business?
My journey to entrepreneurship wasn’t exactly a smooth one. After years of working as a sales representative in corporate America, I thought I’d found my “true passion” and went back to school to become a makeup artist. While initially I was thrilled with this career change, I also found myself with a lot of down time, where I wasn’t earning any money. I assumed I’d find more work in Los Angeles and so I moved from Chicago to LA to pursue more steady work in film and television. Well, that didn’t work out so good either, as I I found myself walking dogs to make ends meet. Very quickly after that, I was walking dogs and caring for pets and hardly ever doing makeup anymore. My business naturally evolved from my side hustle and I’ve never looked back. I sold my well-stocked makeup kit to get my website built and was full speed ahead from there. I guess I just really loved the dogs (and the steady income) more than the glamour (and poverty) of my makeup artist career.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
The pandemic has caused my business to slow down quite a bit, with more time on my hands, I’ve been able to re-focus on my writing. I completed a writing for television course and have recently finished my about 130th version of a television series pitch deck. I think around version 250 I’ll be ready to send it out to potential buyers. Of course I am writing a series about a woman that moves to Los Angeles to be a makeup artist but becomes a dog walker instead…you could call it a wags to riches story. The series is based on my book, The Pet Sitter’s Tale, and will feature dogs and their owners and of course, hilarious antics of both the humans and the dogs. I am looking forward to co-creating the series with other writers and creative types and actually have the pandemic to thank for giving me this opportunity. It’s always been my philosophy to look for the silver lining in any event and have a personal mantra of “best possible outcome” for every life experience. I try to be joyful, a lesson I’ve learned from dogs, who live very much in the moment.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I love live music! To me, there is no better place to take in a show than at the Hollywood Bowl, under the stars, in the cool canyon air. I’ve been fortunate to see many amazing shows at the bowl; Tom Petty, Paul Simon, The Who, Pink Martini and The Cure to name but a few. It goes without saying a live show would be on the itinerary. And no visit to Los Angeles is complete without going to the Santa Monica Pier and checking out the scenery there. Naturally a drive along the Pacific Coast Highway would be next, maybe a stop at Moonshadows for a cocktail and to watch the waves dance on the ocean shore. It’s lovely to walk along the beach too as we do have some gorgeous stretches of beach here on the coast. Los Angeles is so diverse and there is tons to offer. There are an endless amount of wonderful restaurants here and every neighborhood holds its own local gems. Really, you can’t run out of things to do in Los Angeles, there is something fro everyone.
Who else deserves some credit and recognition?
No one is successful entirely by themselves. Even solo-preneurs typically have an invisible team of mentors, teachers, friends and family giving them advice and support while cheering them on. I am grateful to count myself among those with a support system of helpers who shared their strengths and experiences with me. My family has been with me from the beginning and recently, my oldest daughter, Nicole, has joined me in the business. Friends with talents in marketing have helped tremendously and even my clients have been there to offer business advice and give me ideas that I hadn’t previously considered. My husband is my rock and is constantly encouraging me. He was right by my side when I wrote my book, “The Pet Sitter’s Tale” and encouraged me to grow in directions I didn’t see possible at first. I keep a copy of Jen Sincero’s book, “You are a Badass” on my desk and refer back to it when things get tough (Covid, anyone?). I highly recommend this book to people that wants to improve their lives.
Other: I’m most social on Twitter. Send me a cute picture of your dogs or other pets and I’ll tell you how adorable they are! Also, I just joined Instagram, give me a follow 🙂