We had the good fortune of connecting with Lauren B. and we’ve shared our conversation below.

Hi Lauren, we’d love to hear more about how you thought about starting your own business?
I was simply frustrated with the options that were out there in nail care and polish that did not fit into my life or tick all the boxes. I had suffered one too many bad Gel Manicures that left my nails destroyed, and damaged. This is when I realized that there must be a better way to have long lasting manicures, at home or in the salon without compromising quality on having to harm my health. It was an idea for many years until I had the courage to launch, and then to leave my day job to pursue Lauren B. full time. In founding Lauren B. Beauty, I aim to empower all women to feel beautiful and confident about their nails; because I honestly want my customers to feel  beautiful inside and out,  all the time! I create superior nail polish and nail care products so that women can simply look down at their hands or feet and feel confident and remind them to smile and to love themselves! No matter who you are or what you are going through my brand, and every product is formulated with LOVE . No matter your shape, size, or color we ALL deserve to feel beautiful without compromising our health. If I can help educate and spread the word about healthy nail care then my mission is accomplished. When the world has us feeling defeated- remember, to look down at your nails, reflect and smile, because this too shall pass! As I like to say, “When you give a women the right manicure she can change the world!”

What should our readers know about your business?
The impetus for a new company starts with a question that needs an answer. For Lauren B., a young beauty industry veteran, the question was, can a home manicure that rivals a high-end salon result even be possible? Could it be as glossy? Could it be as smooth? Could it last as long or even longer? And could you do it yourself in less than 30 minutes? “I wasn’t sure myself till I went to the experts,” says Lauren. “It wouldn’t be easy as a startup, but I was determined to follow my dreams and make it work! I started with a checklist of the things that bugged me about doing my own nails. I asked expert manicurists – at high-end salons from L.A. to Shanghai – for their advice. Then I worked with some of the world’s top chemists. Because after all, there wasn’t much point in just creating another color line. I wanted to offer something revolutionary.” I set out to create not only the most healthy and beautiful nail polishes but also an entire treatment system that is healthy, good for your nails, hands, and cuticles, yet also functional and fashionable for the everyday women. Our products are made in the USA – inspired by the beauty of our hometown Los Angeles, CA , never tested on animals, Vegan Friendly, Cruelty Free and free of the 7 harmful toxins commonly found in polish. No Formaldehyde, DBP, Toluene, Formaldehyde resin, Camphor, TPHP, or Xylene. Our formulas are pigmented with the best ingredients for long lasting, super shiny, fade resistant color that is easy to apply. Lauren B. nail couture is not only good for you; they are where beauty meets trend setting fashion, creativity, and luxury. After all nails are your best accessories! I started Lauren B 6 years ago with an idea and dream and lots of passion and commitment that brought me to where I am today. I learned many hard lessons, and overcame many challenges in my early years of business by learning from my mistakes, and being committed to my brand and vision. I believe that each challenge, or lesson served a purpose and although when going through them its hard to see the light at the end, once you are past it, looking back there is something learned from the experience. Starting a business is the hardest thing I have done in my life, yet there are many rewarding moments as well…..its truly a rollercoaster and you have to be committed to the ride and ready to be tough and fight through to reap the rewards. It is not all glamour (for me at least) but I am fortunate that I get to wake up each day and pursue my dream and work my tail off toward and end goal.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I have a lot of family and friends from Boston and RI that love to visit LA mainly for the beautiful weather. An ideal visit would include: a day in Malibu, maybe the beach, seafood lunch (loving broad street oyster co) or little beach house is my secret oasis spot, we would walk around the country mart, or maybe the farmers market. I love to bike ride and hike, and think that this is a special way to see LA. Exploring new trails would certainly be on the list. perhaps a day trip to Ventura, Carpenteria, Oxnard Shores, or Ojai. These are my favorite day get-a-ways that are close enough but have a calming feel to them that removes me from the hustle and bustle of daily life. Pre covid my favorite thing to do is explore a new restaraunt or join friends for cocktails and bites supporting new restaurants in the area. I love a great outdoor farmers market, or food and wine festival which there are so many of in our area. Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
All the female founders out there that constantly lift me up, empower, inspire and encourage me each and every day to keep going.

Website: Laurenbbeauty.com

Instagram: @laurenbbeauty

Linkedin: https://www.linkedin.com/in/lauren-berkovitz-b58a13a/

Twitter: @Laurenbbty

Facebook: https://www.facebook.com/LaurenBBeauty

Other: Clubhouse @Laurenbbeauty

Nominate Someone: ShoutoutLA is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.