We had the good fortune of connecting with Lauren Lassiter and we’ve shared our conversation below.
Hi Lauren, can you share the most important lesson you’ve learned over the course of your career?
That growing my business would take a lot of really uncomfortable personal growth. I’m still doing the shadow work. Every time I get to a level where I feel like I’ve got the hang of it, I’m faced with new challenges that force me to look inward. It’s frustrating but absolutely worth it.
What should our readers know about your business?
Everything that I design is made in-house. Every item of clothing is put together with intent and goes through a process before going out the door. I touch every piece. I strongly believe that the transfer of energy can be felt when someone receives their order and tries it on. That’s what it’s all about for me, and the feeling that they get is probably what is most important to me. It hasn’t been easy to get here, but I think it would be harder for me to do anything else. This just seemed like the right path to take. The ups and downs of operating a small business are extreme, but I’m someone who wants more. Like- high risk, high reward. And the more you want, the more you have to put in. I relearn that every single day. haha.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Luckily, I live in a coastal town, so the beach is a given! The vegan scene is finally catching on here so we’d go have a feast. Sealevel City, The Greenhouse, and Panacea are my go-to’s. We have a super old theatre downtown that stages musicals and hosts movies from time to time. It’s called Thalian Hall and it’s hauntingly gorgeous. And honestly, I just love my home. Even pre-pandemic, I found myself being more of a homebody and just focusing on my home and business. It’s a place where everyone who comes in instantly feels relaxed and that brings me so much joy.
Who else deserves some credit and recognition?
My grandparents. I grew up sewing with my grandmother, who still to this day does alterations for a living. She grew up in the depression era when she had no choice but to make her own clothing. My grandfather has always been a picker and thrifter, and is the king of his local flea market! I think that their need for frugality generated a spirit that I carry, which is why I began making my own clothes and altering thrifted clothing long before Hexed was a thing. This never really felt like a career choice, but more so a way of life.
Other: tiktok!- @shophexed