We had the good fortune of connecting with Lauren Lum and we’ve shared our conversation below.

Hi Lauren, what was your thought process behind starting your own business?
I wanted to create things for people like me (and people not like me). Jewelry, and trinkets to keep your mind calm, provide strength and confidence and to inspire . I have always been mystified by creation. I just wanted to share it. To be able to live off of my imagination, and to help the world while doing so. I’ve always wanted to build a really strong, and large platform, to be able to share other artists work, and spread the word of love, equality, acceptance and social justice. I was always the “odd” girl in school, and I know there are more odd girls and boys out there than we know, so I wanted to create a space for them. To bear myself as sort of a safe zone for anyone to come express themselves in. It all sounds really mushy and cliche as I write it, but if I’m being honest with myself that’s truly what I’ve always wanted. Not just a safe space for everyone around me, but a safe space for myself as well. I like to think of my business as its own little weirdo world, where all the weirdos, and non weirdos alike, can gather, and embrace each other for what they are.

Alright, so let’s move onto what keeps you busy professionally?
I think I’ve answered this question before in the past, with my answer being “honesty”, and I can’t say that it has changed at all. I thrive on openness and honesty. How could I be a safe space, if people don’t see how I bleed? Or what scares me? What makes me happy, what makes me sad. No I don’t eat 3 salads a day, yes I struggle with my mental health, I’m obsessed with animals, and sometimes I pick my nose. haha! I think my art reflects that. Sometimes it’s raunchy, sometimes its delicate and classy, and sometimes…in the dark times, it can be super hard to create. But because of my openness, my people are so accepting and understanding of all of it. I have never felt ashamed in the entire time I have been doing this, because we have all really become a community inside of a community. There is shock value, but the shock is what people look forward to. What is she going to make next? What is her current obsession? Will her next release speak to me or my best friend more? I like to speak directly to peoples’ soul through my work, and they can feel it. I know they can. Especially the most loyal of the Locas <3 I really am blessed to be able to do what I do, and I owe it to my community.
I feel like I’m rambling now, but getting the opportunity to write about this has me deep in my gratitude feels haha so thank you for this opportunity.

What I want the world to know….YOU ARE SAFE WITH ME. You are safe here. No matter what gender you identify with, or the color of your skin, your religion, etc. you are safe. Plain and simple.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Ohhhhhh my my, I would definitely take them to Yosemite, and the back side of Millerton Lake. We would grab lunch at Heirloom, and run away in to nature. Maybe bring some art supplies to create with if we feel inspired. On the weekend we could hit Golds for karaoke, and walk around Tower, taking in the smells and sights. I would take them to arthop, and pop in to Scraps, Root, and Fulton Street Coffee, a little down town tour.
That would be amazing.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Ohhhh my gosh. So many people! So so many people. The entire art community in my city (and outside of it) really embraced and enhanced me as a creator. But I would say, my main dedication would be to my wife. Perla De Robles. She above all, has never faltered in her belief in me and my work. I quit my high paying bartending job right before we got married, and she carried so much of the weight, with only the promise of better days to look forward to. She stuck it out, and now we are here, Fresloca is my only source of income, and I am able to share any and all responsibilities with her, with out second thought.
We are even deep in the process of trying for a baby. I could be pregnant right now while I write this out. So fingers crossed 😉
I dedicate this all to you baby. My love. Mi corazon. With out you I don’t think any of this would have been possible.
She doesn’t tell me to dream, she tells me to achieve. And we achieve together.

Website: https://www.etsy.com/shop/FresLoCA

Instagram: Fresloca

Nominate Someone: ShoutoutLA is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.