We had the good fortune of connecting with Lena Strothe and we’ve shared our conversation below.

Hi Lena, what was your thought process behind starting your own business?
Wrangle solves a problem that I continued to encounter working as a producer in media: How do I hire reliable, professional, knowledgeable freelancers at a moment’s notice? Creative industries are naturally very project-based, so often I would hire five, ten, twenty freelancers to complete a team. As a producer, it’s your job to ensure your hires don’t hurt the bottom line or the creative vision. I wanted to build a network and a project management platform that alleviates that stress and lets creatives focus on the fun stuff!

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I never set out to be a business owner. I went to liberal arts school, I’m the daughter of journalists, I moved to LA to work in film. So Wrangle was really born out of a love for my industry, my co-workers, my peers. What I’m most passionate about, is bringing great people together on great creative projects. Its really that simple! Everything else, the business, the technology etc, has been challenging and rewarding in it’s own right, but what’s most exciting to me is building a talented network, and providing opportunities for them to collaborate.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Hands down, The Huntington Library and Botanical Gardens. I take every visitor here and never get tired of it. Every time I walk through the beautiful gardens and galleries I am just as excited by them as the first time, and am always in a little disbelief that I’m allowed to be there. Who else deserves some credit and recognition?
Wrangle would have remained just an idea, were it not for my Co-Founder and CTO Philip Brown. We have known each other since Kindergarten, and when I pitched him on this concept of a new kind of creative network, he built a platform that exceeded every expectation I had.

Website: https://wrangle.work

Instagram: https://www.instagram.com/wrangle.work/

Linkedin: https://www.linkedin.com/company/wranglework

Twitter: https://twitter.com/wranglework

Facebook: https://www.facebook.com/wrangle.work

Image Credits
N/A

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