We had the good fortune of connecting with Leslie Kenehan and we’ve shared our conversation below.
Hi Leslie, what role has risk played in your life or career?
I truly believe that every decision we make is a risk one way or another. The decision to start your own business, forge a new career or carve out your own path in life is no less risky in my mind than taking that full time 9-5 with benefits and wondering what could have been. We are all built differently, and we all need different things to feel safe. I guess for me, making that choice or taking that risk gives me the opportunity to build something, to create a life with time freedom. These things all mitigate that initial ‘risk’.
What should our readers know about your business?
White Buffalo Studio is a boutique print design studio that I started up in 2012. We create and sell exclusive artwork to fashion brands, retailers and manufacturers. My team of designers are from all over the world working with my studio on a consignment basis. It has been an adventure full of ups, downs and figuring things out along the way. I have learned that success can’t be achieved through craft alone, you must learn the business side as well. And for print designers, this gets very specific. Surprisingly, I have become quite passionate about this aspect of my business. To offer guidance and support to artists and designers interested in increasing visibility and effectiveness along their own creative journey. I have launched two new pieces of my business this year and my hope is that they become a larger part of my brand identity. The Print Book is a collective of boutique print studios showing curated collections on one platform. In a time when fashion needs to slow down, we are proud to be digitally focused which eliminates fabric waste as well as freeing up some of that time spent to slow down and create quality, transeasonal collections. Print Life is a membership platform for print designers both new and seasoned looking for guidance and support as they navigate their freelance or boutique studio career. The membership allows access to a portal full of industry specific content and trainings relating to marketing, branding, sales and portfolio. Podcast coming soon!
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Here is my idea of a perfect week in LA Days 1-4 in West LA (Santa Monica, Venice Beach, Abbott Kinney and Culver City) Where to stay: Culver City or Venice Beach Activities: Music at the Culver Hotel, Hike Temescal Canyon, Bikes on the path in Santa Monica, walk around Abbott Kinney Food: Herringbone Santa Monica, Santa Monica Seafood, Fritto Misto and Uzen – a hole in the wall, but the best sushi I have ever had. Day 5-7 in Downtown Los Angeles Where to stay: The NoMad Hotel or Hotel Figueroa Activities: The Broad, Disney Concert Hall and a day trip to the Huntington Library. Food: Baco Mercat, Bar Ama, Church & State – Perch (for drinks) and Bottega Louis (for breakfast)
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I have learned so much the past two years from listening to business mentors weekly, Gary Vee and Jenna Kutcher of the Goaldigger Podcast being the most influential. The book that stands out for me was Big Magic by Elizabeth Gilbert. And then of course, nothing would be remotely possible as a new mom running a business from home without the support of my Mom and Husband. It takes a village.