We had the good fortune of connecting with Lexie Smith and we’ve shared our conversation below.
Hi Lexie, every day, we about how much execution matters, but we think ideas matter as well. How did you come up with the idea for your business?
I can pin-point the exact moment the personal “need” for my business was born. I was a 26-year-old VP at a fast-growing 8-figure company burning the candle at both ends. One day, quite dramatically, my body literally gave way from stress in the office, and I had to be carried out of work to the hospital on a make-shift stretcher. This was life very literally giving me a wake up call that my work-life balance needed to change. While recovering, I began to seriously consider my long awaited transition into entrepreneurship. I knew I wanted to stick to my “zone of genius” – PR and marketing, but I also knew I needed to create a business model that would support a healthy lifestyle. I was listening to a podcast when I was introduced to the world and concept of coaching. From there, I did quite a bit of sampling and testing of the existing market offerings and quickly developed the opinion that there was a large gap between done for you services (agencies) and hands-off online courses and generic group programs. Fast-forward and instead of trying to fit into a pre-existing mold that I didn’t feel was “cutting it”, I decided to create option C – a done WITH you program focused purely on conversion. Sprinkle in a late night “a-ha” of what would become the fun and pun-centered brand of THEPRBAR inc., and my idea was fully born. I began testing the concept in mid-2019, and proving viable was able to make the full-time leap into entrepreneurship in January of 2020.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I’m partial to the Westside – I love the beach! I would take them on a bike ride along the boardwalk between Marina Del Rey and Santa Monica, take them hiking in the Pacific Palisades, show them a view with a cocktail from The Huntley, a bite to eat at Blue Plate, a night cap at Michaels and then for Sunday brunch and shopping along Montana street the next day. Last note, day trip highly encouraged up to Santa Barbara if allowed!
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
SO many people deserve a shoutout for being a part of my story – from my parents, to my mentors along the way, to bosses who took a risk on me, to friends who supported me, and to my husband who consistently believes in me. However, I’d like to officially dedicate this shoutout to an organization that has helped me tremendously over my first year of full-time entrepreneurship – the Business Relationship Alliance, aka The BRA Network. Founded by the fierce, fearless, and fabulous Carrie Murray, The BRA Network has been a tremendous source of support for me, both personally and professionally, and the women who make up the community truly embody the concept of “empowered women empower women”.