We had the good fortune of connecting with Lindsay Rolfert and we’ve shared our conversation below.

Hi Lindsay, can you walk us through the thought-process of starting your business?
After a few years of staying home while my three children were still very little, I craved something that was all my own. Something creative, fulfilling, and something that would still allow me to have the flexibility to be present for my kids in a moment’s notice. One morning I found myself sitting at a coffee shop, blissfully alone, while my youngest was with a babysitter. I sat there staring out the window as the Metro-North train zoomed past, taking with it hundreds of people heading into NYC for another day of work. It was then that I took out a pen and started making a list on a napkin of interests and hobbies that I could envision turning into a business. It was a short list. 1) Floral design, 2) Gourmet popsicles, 3) Jewelry Design (underlined in bold). It got me to thinking that with each child I had, I wore less and less jewelry. Large statement- making earrings, at some point, were replaced with simple studs that an infant on my hip couldn’t rip out of my ears. It’s funny how one item that you put on when getting dressed for the day can change not only your entire look, but your mood, persona, and confidence. So, that was the moment I decided pursuing jewelry would be my next venture. The best decision I had made in years was scribbled on a white napkin and brought to life over the next year.

Alright, so let’s move onto what keeps you busy professionally?
Luella & Stone is inspired by travel, color, and making a statement. I love using materials like dyed coconut wood and bone with bold patterns while adding elements of gold to make the pieces feel polished and put together. I think something that makes my pieces unique is the way I mix materials and textures like placing a stone with a lot of heavy veining next to a more organic bead made of palm fiber or wood. One of my favorite challenges is intentionally using beads from past designs in a new and fresh way to create a sense continuity for accumulating pieces from one collection to the next. My life has always revolved around the arts. Growing up I always attended performing arts schools for dance where the more the more different you were, the more you fit in. Everyone was an artist, dancer, musician, actor, etc. and we were all there with the intention of pursuing a life in the arts. Growing up in that environment planted the seed for all things creative. My life did take a turn after college though. I moved to New York City and while still dancing, I went into pharmaceutical sales. What can I say… bills. That phase of my life seems a little strange looking back, but I am grateful for the business skills it taught me as they have proven to be crucial to successful entrepreneurship. Inevitably though, when I was ready to work again once my kids were a little older, I knew I would work for myself, and I knew it would be something creative.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Living in Rowayton is the best because you get to enjoy the perfect New England coastal Connecticut summers all while being just an hour north of NYC. A beach day would definitely be order. On a clear day you can see the Manhattan skyline which is an incredible reminder of just how close we are one of the best cities in the world. A day of shopping, eating, and wandering the streets of New York would be on the itinerary. But honestly, I’m a homebody so any friend coming to visit me would already know that my favorite way to catch up is with a bottle of wine sitting by the fireplace or poolside in my backyard with great music playing. Always with music.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Well my husband Ryan for sure. He has been my biggest supporter from day one and thank God for his expertise at spreadsheets and record keeping! I am also amazed by the kindness of total strangers who have offered to help get my brand out there! I have literally googled local influencers, driven to their homes and left jewelry and a handwritten note on their porch. The note didn’t ask for anything specifically in return, but merely explained about who I am and about how my brand was started. I have found that most entrepreneurs love helping other entrepreneurs get off the ground and that has been so refreshing. I owe so much of my business’s growth to a small group of female influencers and business owners who have worn, promoted, and carry my jewelry in their shops.

Website: luellaandstone.com

Instagram: @luellaandstone

Facebook: @luellaandstone

Image Credits
Vanessa Van Ryzin, mindfulmotionphoto.com

Nominate Someone: ShoutoutLA is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.