We had the good fortune of connecting with Lindsey Wilson and we’ve shared our conversation below.
Hi Lindsey, we’d love to hear about how you approach risk and risk-taking
I’ve always believed in taking calculated risks. There’s always a chance that things don’t work out as we envision – in fact, they rarely do. Despite this knowing, I trust in listening to my gut and following my heart. When things don’t work out there are lessons to be learned, and when they do, it’s often better than expected.. A little over 8 years ago I quit my job and moved to California. I didn’t have a plan, just a one way ticket and a knowing that this was where I needed to be. Starting OWL felt very much the same- I might fall or I might fly. Every step of the way I’ve taken risks and made sacrifices for the long term vision, and the belief in what I am creating. Less than a year into starting OWL, I gave up my apartment so I could afford to keep producing broth- that was an incredibly vulnerable and pivotal time. It felt like I was risking everything with no guarantees, just faith. There’s always the chance that it won’t work; I’ve had many moments where I believed it wouldn’t, and many moments where it felt like it wasn’t. Looking back every failure or misstep taught me something and forced me to make choices that made the business stronger. In the end, we’re always willing to take risks to bring to light what we truly believe in.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I have a very diverse background: visual arts, interior design, graphic and web design, marketing, personal cheffing, and customer service. For so long it didn’t make sense, I felt like jack of all trades and master of none. After starting OWL, it all started to make sense. My diverse background and work experience has allowed me to play every position. I made the broth, designed the logo, built the website, dealt with customers, grew our social media, and manned the tent at the farmers market. In the beginning, it allowed me to grow the business organically with very little capital. Now, it allows me to better manage and understand everyone on my team. OWL has always been a labor of love. I didn’t start out with funding and a business plan- it’s always been a learn as you go, grassroots effort, that feels very true to our mission and values.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Wow! There’s so much Los Angeles has to offer, but I love the access to nature. I would spend a day hanging out in my hood in Playa Del Rey to fight off the jet lag, walk the dogs along the beach and order take out. After a bit of rest, I’d head to Malibu. I love to spend the day at Paradise Cove and grab fish burritos at Lilys before heading back around sunset. The next day I’d spend in Venice/Santa Monica, checking out some shops and grabbing lunch at Gjusta. Next, I’d strap on the hiking boots at head to Topanga. I love hiking Red Rocks and Eagle Rock and there’s a new pizza place called Endless Color that’s the perfect end of day treat after all that hiking. For the weekend, I’d leave the city and head to Ojai for a couple nights. I love to stay at the Ojai Rancho Inn, (jacuzzis in the room!) check out the hot springs, walk around the town, go for a hike, and the Farmers Market on Sundays is my absolute favorite!
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My family, my friends, and my team. I would not be where I am today without the support of my community.