We had the good fortune of connecting with publicist Lisa Elkan and we’ve shared our conversation below.
Hi Lisa, is there something that you feel is most responsible for your success?
The most important factor behind the success of my brand is how much I care about my clients along with my 15+ years of experience. I’m extremely detail and goal-oriented, and persistent. I never shy away from the follow-up. I love it when my clients are featured in publications (Los Angeles Times, Los Angeles Business Journal, Wall Street Journal, etc.) or recognized on industry lists (Billboard Magazine, The Hollywood Reporter, U.S. News & World Report, etc.).
My firm tagline is, “At Lisa PR: Our Business is Getting You Business” and my personal motto is “Always do your best and be a good person.” I think the merging of my personal and professional values and goals is what sets me apart from others. I always strive to go above and beyond for my clients and I derive pleasure from making my clients happy. Their success is my success.
Alright, so let’s move onto what keeps you busy professionally?
My first job out of college was for Guthy-Renker Corporation, a top direct-response marketing (infomercial) company. I assisted with marketing & product development in the health & fitness department. It was a dream job as it combined my passion for both marketing and fitness. After several years at Guthy-Renker, a recruiter found me and asked if I’d be interested in working simultaneously for two successful boutique LA law firms; I soon found myself learning another wonderful niche, legal marketing.
I realized there was a real need for my skill set when various professionals would ask me if I did marketing and public relations work on the side. In 2012, I decided to take a chance and strike out on my own; I founded Lisa PR, a marketing & public relations firm for professionals and businesses. It was hard at first, of course, but now it’s hard to imagine it any other way. I love having my own company, making my own schedule, and working with so many exceptional professionals.
My company, Lisa PR, was named “2021 Best Boutique PR & Marketing Agency – California” and “2020 Best in PR & Communications” by Corporate Vision Magazine. Both lists spotlight agencies and professionals who have gone above and beyond to create compelling campaigns, implement key policies and strategies, and ensure clients excel beyond their competitors in such a demanding landscape. Additionally, Lisa PR was named Acquisition International’s “2020 Legal Awards Winner for Best Law Firm PR in Southern California.”
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I was born and raised in the San Fernando Valley and graduated from UCLA. I love it here!
Angelenos have so many fantastic options for fun and food! First, we’d go to the beach in Santa Monica, with my husband and two daughters (age 3 and 5), eat a delicious lunch at True Foods Kitchen, and walk around 3rd street enjoying the sights and sounds. Next, we’d head to the Huntington Botanical Gardens to admire the gorgeous flowers and scenery and have some tea. Last, we’d grab a bite at O’cado for some tasty vegan food (I’m a vegetarian), grab some ice cream at The Dolly Llama, and check out the super cute kids’ clothes at Little Trendz in the Village at Sherman Oaks.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
As a freshman at UCLA, I didn’t know what I wanted to do…I just knew it needed to be creative and hopefully allow me to earn a living. At first, I thought I wanted to be a fashion designer, but after interning for a clothing line in the downtown fashion district, I realized it wasn’t for me. After that, I had several other internships and became focused on marketing. Sophomore year, I joined the UCLA Student Alumni Association’s Career Networking Committee where I planned an event for the school titled, “Careers in Business”; alumni in various areas of business came and networked with several hundred students, myself included. It was at this event that I met then Professor of Marketing at UCLA Extension, Art Wrubel, who I’d like to acknowledge. Art became my mentor for a few months. But one day I realized that I hadn’t heard from him, which was unusual as he was generally very prompt with his replies, and I began to worry. Shortly thereafter, I received an email from someone sharing Art’s last name asking me to give him a call. I was told, “Your email was open on my father’s computer. He passed away…” It was then that I decided I would pursue a career in marketing in Art’s honor.