We had the good fortune of connecting with Lisa Goich and we’ve shared our conversation below.

Hi Lisa, do you have some perspective or insight you can share with us on the question of when someone should give up versus when they should keep going?

I’m usually a “keep going” kind of gal. I don’t think I’ve ever used the word “give up” in my life. Does that mean that I haven’t put projects aside that weren’t measuring up to my original vision? No. In the words of Kenny Rogers, “You gotta know when to hold ’em, know when to fold ’em.” But I don’t consider that giving up. I consider that making creative space for a new project based on what I learned from my previous experiences.

We grow from each risk we take, and each project we take on. Nothing you try is wasted time. Each one is a nail in the house you spend your life building. That said, when my heart doesn’t light up anymore when I put pen to paper, or when I walk up to my work table to tackle an insurmountable task – THAT’S when I know the time is right to point my compass in a new direction.

Let’s talk shop? Tell us more about your career, what can you share with our community?
My brand, “A Girl On The Go,” defines me on many levels. First, anyone who knows me knows that I’m definitely a girl on the go. I have a hundred plates spinning at any given time.


I’m a multipotentialite. I have to be doing many things at once. I started my post college career as an ad copywriter, moved to a nearly 2 decade career as a stand-up comic, slid into talk radio working on stations in both Detroit and L.A., and then moved to music where I worked with Carole King, the Playboy Jazz Festival, and currently, the GRAMMY Awards as a Director and genre lead for the jazz and comedy fields.

My side gigs foster my creativity. “A Girl On The Go,” is a company I started in 2006 – first as a freelance writing company – and most recently as a publishing/media company for inspirational books for girls 12 and up. Under the “A Girl On The Go” umbrella, I recently started a program called “The Aster Life.” Frustrated at seeing so many of my over 50 female peers struggling to get jobs (and job interviews!), I wanted to bring awareness to the awesomeness that is a woman in this stage of life. Beautiful, confident, accomplished and wise, a woman should not be dismissed because she’s not 20 anymore. I have a lot in store for both this, and “A Girl On The Go,” and hope to bridge these two groups with a book of essays by women sharing words of wisdom for teen girls.

In my (not) spare time, I’m also a writer and author. My bestselling memoir, “14 Days: A Mother, A Daughter, A Two-Week Goodbye,” was a National Indie Excellence Award winner, and a Foreword Reviews Indiefab Finalist. The follow-up guided grief journal to “14 Days,” titled, “I Wonder…” was a National Indie Excellence Award finalist. My first book under the “A Girl On The Go” imprint, “A Girl On The Go Guided Journal,” will be publishing in the spring of 2022.

Oh, and I host a weekly podcast with multi-million bestselling author, Mitch Albom. Our show, “Tuesday People,” is a podcast based on Mitch’s uber-successful memoir, “Tuesdays With Morrie.” The show is produced by Jay (and Dr. Phil) McGraw’s Stage 29 Productions.

Was getting to where I am today easy? I’ve never felt like anything was holding me back. I have always just forged ahead, obstacles be damned. I encourage young girls, women starting their careers and women in the twilight years of their careers to do the same. If someone tells you “No,” say “Thank you…NEXT!” and move on.

That’s the motto of Girls on the Go everywhere!

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?

No friend visit is complete without a trip to Malibu and The Country Mart. One, it gets me out of the Valley and fills my lungs with some fresh beach air. And two, it’s a great place for people-watching. Cool stores, cool people and a beautiful drive through either the winding roads of Topanga Canyon or the picturesque mountainsides of Malibu Canyon/Kanan Road.

Traveling South down PCH to Santa Monica, one of the best stretch of beaches in that area is just in front of Shutters off of Pico. I don’t want to sound like “The Californians” here, but you can take Pico until it ends at the ocean. Shutters is on your right and there’s a beach entrance straight ahead. There’s plenty of metered parking in the area, as well as a paid lot. If you’re feeling fancy, you can eat at one of the restaurants at Shutters: 1 Pico or Coast. Or, if you’d like something a little more vibey, Cha Cha Chicken (at Ocean and Pico) is the perfect place to get some Caribbean takeout to bring down to the beach with you.

A lovely civilized afternoon always includes a visit to the Huntington Library, Art Museum and Botanical Gardens in San Marino, near Pasadena. It’s just a beautiful place to walk around, and also has a cafe where you can get some lunch, chat with your girlfriends and be a little fancy.

If it’s summer, you have to catch a show at the Hollywood Bowl. I’m not going to give away my favorite section to sit in (I try to keep that a secret), but gather some friends, bring some food and wine, and enjoy a summer evening with always great music.

Our favorite restaurant to take people to in the Valley is Carnival. It’s a Lebanese restaurant with some of the best Middle Eastern food in town. Their french fries are definitely the best in L.A. Ask for the fries well-done. And order some hummus mushroom while you’re at it.

For great Jazz, head to the world-famous Baked Potato. Owned and founded by Don Randi, one of the famed members of the legendary “Wrecking Crew,” this tiny club has hosted some of the biggest names in music. And, may I add, they have the best baked potatoes in L.A. As I like to say, “They’re as big as your head!” We had our wedding reception at the Baked Potato. My husband, Teddy Zig Zag Andreadis – a keyboard player (Guns ‘n’ Roses, Alice Cooper, Carole King) – had a super popular Tuesday night residency there for years with his band, “The Screaming Cocktail Hour.” Definitely a must hang.

Otherwise, a drive down Sunset—starting in the Palisades, heading through Beverly Hills then down the famed Sunset Strip—is everything and then some for any tourists visiting. “Swimming Pools! Movie Stars!” You can’t go wrong with this drive.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?

Hands down, my parents. They never, ever discouraged me from trying anything I wanted to do in my life. After putting me through college, and then watching me walk away from a successful copywriting career to become a stand-up comic, you’d think that would have been enough for them to perhaps raise an eyebrow. But they just kept encouraging me. On my mom’s death bed, she continued to tell me to follow my dreams and told me that she was proud of me, no matter what crazy idea I decided to take on. How lucky am I?

I also need to send a shoutout to my middle school typing teacher, Miss Golson, for teaching me the ASDFs and JKL;s in life. Typing 120 wpm in the 6th grade has probably been the single most important skill that has taken me through my entire life. Teachers don’t realize how a moment of encouragement can guide a young soul. All hail our teachers!

Website: www.agirlonthego.com

Instagram: @lisagoichtalks and/or @agirlonthegopro

Linkedin: https://www.linkedin.com/in/lisa-goich-andreadis-02674033/

Twitter: @lisagoichtalks (although I’m rarely on Twitter)

Facebook: @lisagoichtalks and/or @agirlonthegopro

Youtube: https://www.youtube.com/channel/UCCN2i_xeHGGxKBUG8IEBp2w

Other: www.lisagoich.com is a clearing house website for all of my other sites and activities. You can get to everything you need to find out about me, through that site. TikTok – @agirlonthegopro

Image Credits
The headshots in both my featured photo, and in the group of photos, should be credited to Mendy Cole-Walsh

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