We had the good fortune of connecting with Lisa Travis and we’ve shared our conversation below.
Hi Lisa, have there been any changes in how you think about work-life balance?
As a multi-passionate entrepreneur operating three separate businesses, balance used to be the furthest thing from my mind. Even before becoming a business owner, I didn’t give balance much thought. I’ve always been more of the “hustle hard” mindset.
Growing up, my first job was helping my brother with his paper route — I was too young for my own and he had to pay me like $0.10 or something equally ridiculous. My first real job was at 13 busing tables. In Wisconsin, the legal working age is 14, but, at least back then, you could start working at 13 if a parent worked at the same establishment.
Through high school, college, up until about the age of 27, I always held multiple jobs. I firmly believed hard work was the path to success. And success, of course, was something without a real definition, ensuring I would never get there.
When I started No Sugar Marketing, I did what most entrepreneurs do, maintain a full-time job while building my business. When I was finally able to transition full time into my own business, the hustle mode still didn’t end. In that time, I opened two more businesses and consistently worked 14-17 hour days.
Finally, I hit the inevitable wall.
I found myself unhealthy, unhappy, and isolated.
It felt like it happened so fast, but really this lack of balance had been building since I was very young.
That’s when I realized the importance of balance.
Balance looks different for many people and there’s no right or wrong way to find balance. For me, it looked like going back to the basics — spending more time with friends, spending more time with me. To step back from the mental edge, my balance takes the from of purposeful solitude — spending time in prayer, meditation, journaling, and yoga. It also means taking lots of breaks. When I’m feeling a lack of creativity or motivation to complete even the simplest tasks, I know it’s time to step away.
As human beings, we aren’t meant to live life in hustle mode. We aren’t meant to live a life of constant labor. I believe that we are all here to create our own beautiful expression-full life. In doing so, balance becomes the key. The scales that balance work and whimsy make experiencing both that much sweeter.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
No Sugar Marketing started off under the name No Bullshit Marketing — I soon realized that wouldn’t fly in social media advertising, so No Sugar was born. We take a no bullshit (no sugar added) approach to marketing to help businesses owners tell their story in a way that aligns with their customers.
So many business owners struggle to connect with their customers online. Specializing in paid and organic social media, we start by crafting the message and then build a connection strategy around that.
Our mission is to change the way business look at social media. In 2021 we’ve set a goal to help 1,000 business owners, regardless of budget, create a connection-based social media marketing plan.
Sleaze Dolls is a lifestyle brand for women who love to ride motorcycles. It’s not for the “cool, cliquey” riders. It’s for the rebels on the fringe.
Cosmic Balance Yoga is an exploration of how to find just that — cosmic balance.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
There are so many amazing individuals I’ve encountered over the years that have made an incredible impact on this journey. I know I would not be where I am today without the support of my family, friends, boyfriend, and of course my amazing clients. Texts like the Bible, Inside the Yoga Sutras, The Four Agreements, and a Path with Heart have given me the constant and necessary introspection I needed to find balance.
Heather Allison – heather-allison.com