We had the good fortune of connecting with Loata Toki and we’ve shared our conversation below.
Hi Loata, what’s the most important lesson your business/career has taught you?
I’ve learned a lot of lessons during my career. It may be small now but the good and bad have prepared me for any obstacle that might come my way. I’d have to say when it comes to my career the most important lessons I’ve learned would be forgive and forget, to love yourself, believe in your craft, and always be the original you! They may sound cheesy…but it’s true. I say this because at times closest family and friends will doubt you, talk bad on you, and sometimes even turn on you. But the best way to handle that is to “forgive and forget” because in the end you will benefit growth wise, emotionally, and mentally. Especially, when loving yourself. This is an important factor when taking on this kind of game. Like most, I’ve always felt the need to continuously compare myself to others, be hard on myself for the littlest mistakes, and I’d always been so confused about who or what my identity was as an artist. This made it extremely hard on my mental health and made me question a lot about myself. But with the right people on my side they’ve helped me immensely to get through it all. Also, believing in your craft is a key role to your artistry. To nurture and care for what you believe is your truth and could be someone else’s will lay the foundation for your creativity. I’ve had to learn that some might not like my artistry and that’s ok…because I know for myself that at least I’m living in my vision for me and no one else’s. Lastly, being your original self is a blessing in disguise. Nobody is exactly the same and no one will ever be you! You are your own individual beautiful self and I’ve learned to embrace every inch of that!
Alright, so let’s move onto what keeps you busy professionally?
My music is my expression and story. Being able to sing stories to people and making them feel the emotion I project, is a success for me. I’ve always tried to stray away from being in a box because I want to be able to express and expose myself as much as possible. I guess that’s my way of standing out from others…I’m always trying something new. I never like staying the same because trying new things means finding more to yourself. That’s how I began getting into bigger and better settings. I pushed myself to go on Gigs, travel to shows, learn new music, and my favorite…start writing songs. Writing music has become a huge outlet for me and a form of speech. It allows me to express myself, Tell my story, be creative, and to bring melodies/harmonies from my mind to volumes! I think the most hard part about it was my vulnerability. It was hard to open up and be vulnerable because of the fear of judgment. I was always timid at what others would say or think. But overtime I’ve learned to trust the process and work my way through it.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Some of my favorite spots in the city of Los Angeles or the Inland Empire would have to be the Cookie Plug, Haven city night market, Rad coffee, Xolos, The last book store, Amoeba Music (record store), and the Los Angeles County Museum. These are all amazing spots that have great food, art, music, and amazing people filled with the LA city/Inland empire vibe! I highly recommend going to these places for a great time and experience! Even cruising the streets of Los Angeles to see the amazing graffiti/art on the walls is pretty amazing. My personal favorite art to visit in Los angels would be Collet Miller’s Angel wings art! She’s a great artist and each of her “Angel Wings” carry such an important message.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I want to thank my amazing School The Inland Conservatory for the Performing Arts and my music mentor Professor Marcus Coleman. This place has become a second home and a family to me! Professor Coleman has provided me and so many others a place of comfort. A place where we can come be creative individual’s and learn as much as needed with immense resources at our fingertips. He has given me countless opportunities to perfect my craft and artistry. He’s even trained me in music engineering, Vocal training, Music theory, and even my Musicianship. Without Professor Colemans efforts I would’ve never had half the knowledge or guidance I do now in the music industry.
Youtube: Loatatoki https://youtube.com/channel/UCa6WplSiFdeYYN_h6e0nr_g
Toni Williams The model experience