We had the good fortune of connecting with Lori Sitterding and we’ve shared our conversation below.
Hi Lori, what role has risk played in your life or career?
I think taking risks in your life and career is imperative. If you’re always comfortable you’ll never grow. You won’t evolve as a person. I bought a camera that I couldn’t afford at the time, in hopes that it would someday pay for itself with my patrons. I knew dipping my toes into an already oversaturated industry was and always would be a risk. I guess the comforting part to me is that everybody sees things differently and hopefully the way I capture it will make somebody happy along the way.
Please tell us more about your work. We’d love to hear what sets you apart from others, what you are most proud of or excited about. How did you get to where you are today professionally. Was it easy? If not, how did you overcome the challenges? What are the lessons you’ve learned along the way. What do you want the world to know about you or your brand and story?
Well besides being a photographer, I am a home healthcare worker. I care for my daughter who is severely disabled. Finding the time to get out and experiment or book shoots can be arduous. I’ll do shoots of small businesses and lifestyle/portraits for the business part. For pleasure, I’ll usually go towards long exposures of landscapes or architecture. Light art here and there. Lately I’ve been getting into fine art photography. I’m a bit obsessed with monochrome and an apocalyptic feel in my photos hence the current state of affairs. I’m fortunate enough to live in such close proximity to beautiful places. Though I wouldn’t call it easy. It takes time to frame a perfect shot. You need to calculate the weather conditions. You need to get to your spot early enough to set up and wait in the cold or the wind sometimes. You get flaked on and stood up. It becomes emotional when you’ve invested your time, energy and effort into something that needs to yield a beautiful result. Lessons? Never think you’re good. Because you could always be better. Don’t think you know everything because that would prevent you from expanding your knowledge. Deposits are there for a reason. Don’t go on good faith. Photography is an infinite ladder. The information will never stop. I’m proud of the fact that nothing has ever been handed to me. I’m 100% self taught. I couldn’t afford college and didn’t have the time for it having a child that demands round the clock care. So, I went to YouTube University. I read, I went out and practiced.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I’m sure we would end up at The Cliff restaurant in Laguna Beach for lunch on day one. The sweeping ocean view is so serene. Then most likely a walk at Heisler Park after. Definitely Gunwhale Ales in Costa Mesa for drinks at one point during their trip. Another day would go to The Orange Circle for Felix’s Cuban food and Haven for drinks. Checking out the old town antique shops is a must..and if we’re already over that way I might suggest we continue on to Porto’s in Buena Park for dessert. The next day would be a walk on North Beach Trail and the pier in San Clemente for sunset. We would absolutely end up at this little hole in the wall; La Colombiana for Colombian food. Towards the end of their visit, we would head to Original Fish Co in Los Alamitos for a meal and then Katella Bakery just down the street for the best New York style bakery in OC. The visit would be comprised of food, drinks and beach for sure.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
@topshelfbuilds Who does a beautiful job rehabbing mid century furniture. He does everything from building mid century style wood plant stands to reupholstering Eames chairs.