We had the good fortune of connecting with Los Chacon and we’ve shared our conversation below.

Hi Los Chacon, we’d love to hear more about your end-goal, professionally.
The end of our career sounds a bit dramatic. We don’t believe there is an end necessarily but an evolution of our creative minds and the way we approach the projects we work on. If we talk about a timeline, the end goal is precisely to be able to pick and choose the projects that align unconditionally with our style, our storytelling and our creative vision. Ultimately dedicating time and effort to only working on projects that we believe in and that we truly want to share with the world; is the dream. In order to get there you have to put in the hours…the years.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.

Los Chacon is a creative and director duo formed by siblings Salvador Chacon and Aldo Chacon. We are originally from Mexico City and have been working as creative partners in Los Angeles since 2015 when we opened our production shop WildGoats Creative.

We have both explored different creative mediums such as photography, acting, painting, producing, art direction and writing. When we combined these elements from our individual approach, we realized that we had a very specific point of view with a vibe and a style that was focused on texture, color, abstract elements, a touch of surrealism and human emotions. That is the core of the duo and what defines our creative language.

The challenge is always to create better work. How to improve? How to transmit a message in a more powerful way? How to engage all of our senses when creating a new piece? These challenges are the key to having more opportunities and growing a career as an artist or creative. When there is no challenge there is no growth. It’s never easy, but in a way that’s what makes it interesting.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.

Los Angeles is such a large and diverse city, so making those choices is alwatys hard because you want to do it all.  In general we would definitely hang out on the east side. There are great art galleries in downtown. Silverlake and Echo Park also have some classic bars and restaurants that we would visit. We are regulars at Cafe Stella, Black Cat and Little Doms, so we would for sure make stops at all of those. Perhaps we’d also grab a bite at Animal or Sun of a Gun (We love what John and Vinny have created).

If it’s the summer and there is a good band playing, a stop at the Greek or the Bowl would be mandatory. We also love to cook so most likely a few dinner parties would be part of the itinerary.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?

Clearly without having opportunities to showcase our work or to imprint our vision on a project it would be much harder to not only do this but to grow professionally and creatively. We’ve had support from many individuals that go from our significant others, to family, to friends and creatives.

We’ve had so many opportunities come to us through Jesus M. Rodriguez, who not only is a veteran creative in the entertainment world but also a true longtime friend. Most recently we have been collaborating with producers Kacie Lehner and Jamal Watson; they have been bringing our vision and our ideas in front of decision makers and truly believing in our style and storytelling; this has opened a new avenue to explore other projects with a very creative group of people.

Website: www.loschacon.com

Instagram: @chaconlos

Image Credits
Los Chacon, Joelyn Dalit

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