We had the good fortune of connecting with Lucia Chain and we’ve shared our conversation below.
Hi Lucia, what do you attribute your success to?
I think that the most important factor behind the recognition of my work is the manifesto of values that I uphold from the beginning. Being genuine and having coherence between my life and my work made people really believe in me and see the brand as something real to trust.
Alright, so let’s move onto what keeps you busy professionally?
Starting a brand in Latin America is not the easiest task, it gets worse if you are in South America. But that is the reason I have a strong sensitivity to materials, people and the environment, that’s totally different from others. Thanks to the context in which I grew up, the social and environmental are a fundamental axis for the development of my work. And at the same time, the lack of materials prompted me to be more experimental, to study other ways of generating my own materials and differentiating myself from sensitivity. Now, the brand is established in Italy, it is very different to produce, but my way of perceiving the world and my work has not changed and I am grateful for that.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
First of all, contact with nature is essential, so I would invite my friend to live a rural tourism experience. We would visit vegetarian restaurants with italian typical dishes, we would observe the mountains and visit remote villages, and we would end up in the city doing a tour of the most interesting museums in Milan.
Who else deserves some credit and recognition?
All of my work is inspired and driven by my family and friends. They are an active part of my projects, so it would be impossible to have done it without their support and without feeling inspired by their lives. In particular my grandmother, who brought me closer to the craft and the sensitivity for textiles and the world; and my dad, who taught me to fight for my dreams and to make self-management a lifestyle. On the other hand, within the professional environment, Sara Maino has been, not only a mentor and inspiration, but also a constant support, and I am totally grateful to her.
Photos: Ariadna Aylen Barrios, Noelia Garreffa, Juliana Guglielmi