We had the good fortune of connecting with Lucy Orich and we’ve shared our conversation below.

Hi Lucy, is there something that you feel is most responsible for your success?
The most important factor behind the success of my embroidery business has been community. No one succeeds alone! When first starting out, I relied on my personal community of friends and family for support and encouragement. They helped spread my work to others, and built up my confidence as an artist. As a vendor, I’ve immersed myself in the community of maker markets, live events, and local artists in my city. I got to know the wonderful people who run the events, and became friends with the other vendors. We are always recommending each other to be fellow vendors and encouraging each other’s businesses to grow! On my social media platform I have become a part of the inspiring embroidery community. We like each others posts, promote each other, and send each other ideas or discuss projects. Through these communities it has taught me that one person’s success is not another’s failure, that we can all bring each other up through creativity, support, and encouragement! 

Alright, so let’s move onto what keeps you busy professionally?
When I started embroidering, I didn’t really have a vision of what I wanted to do. I would stitch images that caught my eye or was just making them for other people’. Over time, I gravitated towards women’s bodies and realized that I could promote female empowerment and body positivity through my art! I like that my art has an edgy factor (with it being mostly nudes), I relish that it’s not for everybody, and I love that it displays every body. Once I started doing these nudes, the brand flourished, my platform grew tremendously, and I now had a style of art that excited and inspired me. My business has grown to the point where I have strangers via the internet sending me their nudes to embroider. I am honored with the trust they have to send me intimate photos and I know my responsibility to make them feel seen and beautiful. I’m most proud of my “Woman Of The Week” project, where I stitch a different woman every week for the entire year to create a collage of beautiful and diverse bodies. I’ve been doing this project for 2 years now and I’m excited to continue it for 2021!

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Since I am born and raised in LA, whenever I have friends in town there are some specific places I like to take them. First off, there are some truly wonderful look out spots, some easily accessible on Mulholland Drive or Beverly Glen Canyon, some are off the beaten path that I went to in high school with friends. I think a lot of LA can be experienced by driving around, seeing the mansions in Beverly Hills, or driving down PCH. I would take friends to check out all the awesome breweries downtown, some of my favorites being Mumford Brewing, Iron Triangle, and Angel City. For food, I would bring them to Stout (one of my favorite burger spots), Roscoe’s Chicken and Waffles (the Mid City location), get Korean BBQ at Hae Jang Chon, grab a street dog (wrapped in bacon of course) in Hollywood, and most importantly end the night with a taco from a local vendor. I think finally, I would want to bring a friend to go see some music, either a well known artist at a fancy venue like the Hollywood Palladium, or something more local at The Mint, The Hi Hat, Troubadour, or The Echo.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I’d love to give a shout out to Boss Babes ATX! They are a wonderfully supportive business that encourage and promote women. I got to be a vendor at their CraftHER Market in Austin in 2019. I had just moved to the city and was reestablishing myself as an artist and through the CraftHER Market I got to meet other female artists and find my place in a new community.

Website: hooopthereitis.com
Instagram: HOOOPthereitis_
Facebook: facebook.com/HOOOPthereitis

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