We had the good fortune of connecting with Luis Cervantes and we’ve shared our conversation below.
Hi Luis, what is the most important factor behind your success?
The most important factor behind the success of Fuego Fitness is our community. At Fuego Fitness, we work out to feel great in our skin and live a healthy and sustainable lifestyle, which is why we value such a strong, welcoming, and encouraging environment. We work to create a community where people can help motivate each other to reach their goals without feeling inferior or incapable. Fitness can be extremely intimidating, but it doesn’t have to be. I believe continuing to create and grow that environment for people will be the driving force behind our success.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Fuego Fitness provides easy access to the best live and on demand at-home workouts. Offering a variety of class types such as HIIT, Dance Cardio, Core, and Stretching, our mission is to provide an unparalleled experience through a strong sense of community, energizing music, and a workout that will leave you feeling challenged and accomplished. We work to educate our community through form-focused personal attention so that their workouts can be as safe and effective as possible. At the end of the day, we workout to feel great in our own skin and maintain a healthy & sustainable lifestyle. Our classes go beyond the physicality of the body by also providing a space to mentally destress and recharge.
Fuego Fitness was actually created in the midst of the 2020 global pandemic. When the shelter-at-home mandates hit many cities, my business partner, Daniela Celi, and I decided to continue collaborating remotely and provide opportunities for our community and beyond – of any fitness level – to stay active, healthy, and motivated.
The transition from in-person to virtual fitness was already such a big challenge for us and many other professionals in the industry. From those who had hesitations about working out from home, to instructors trying to find the best resources to hold virtual fitness classes, it was a major adjustment for many. One of the most important lessons I’ve learned through this journey so far is that being adaptable and keeping an open mind will get you further than you might’ve imagined. If I hadn’t look at the opportunity at hand to create something new during such a major turning point, then Fuego Fitness would’ve never been born. Yes it was scary at first, and yes there have definitely been moments (and still are) where I felt like I didn’t know what I was getting myself into. However, I decided to trust myself, hit the pedal to the gas, and create something that could help make a difference in so many lives.
To this day, I am still encountering new and greater challenges, but I continue to remind myself of the obstacles I’ve overcome thus far. If I can do it once, I can do it again. I look forward to growing the beautiful and encouraging community that is our Fuego Fam. I’m also very excited because this summer we have started to host socially distanced beach workouts in Los Angeles, and getting our local community together in person has been an absolute dream come true. So more of that to come! Most importantly, however, I look forward to inspiring and helping more people be the best versions of themselves before and after their workout.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I’d like to give a shout-out to a couple of people: both of my parents and my business partner, Daniela Celi.
My parents have been a driving force in my success since day one. Not only did they immigrate to the United States from Mexico in their teens, but are now the founders and owners of a successful flower wholesale growers & shippers company here in California. Their journey has always motivated me to think outside the box, push my limits, and never give up on my goals. For that, I am eternally grateful.
I am so lucky to have a friend and business partner like Daniela by my side through the crazy journey that is starting a business. Her drive and perseverance are such an inspiration to work with day in and day out. Not to mention, she is constantly pushing me to be my best self both personally and professionally. Our values, morals, and goals couldn’t be more aligned, which has been an essential part of building our community and our business.
Instagram: @fuegofitnessla @luismcervantes
Youtube: Fuego Fitness: https://www.youtube.com/channel/UCCnUngFpmy8cg7dfhZTu9Cw Luis Cervantes: https://www.youtube.com/c/LuisCervantes
Colleen Callahan, Nicole Lewis