We had the good fortune of connecting with Malik Johnson and we’ve shared our conversation below.
Hi Malik, we’d love to hear more about how you thought about starting your own business?
Well i knew I wanted to start this right after high school, because I always had a passion for different type of clothing and fabrics. The process started back in Covid year of 2020, that whole year while on lockdown I was really just planning and designing.
I knew I wanted to make a brand that was really 1 of 1 meaning that my designs and products couldn’t be duplicated. That’s where the name came into play, AUNDREKRAZED meaning it’s “Not For The Norm”.
I dropped my first pieces in fall of 2021 and it did way better than I thought it was, sold out in 6 days. People really showed much love with that drop, especially having an influencer like King Cid wearing it speaks volume also. After that first release I kept it going and now today im glad I took the risk.
Alright, so let’s move onto what keeps you busy professionally?
The creative part of the business isn’t easy at all. You really have to lock in and try to put different designs out that doesn’t look like the next brand. In the process of designing I try to make something that my audience will like, they really play a big part in the process because they buyers and I know they want to be satisfied with their purchase. I try to make products that can be related through emotions, because everyone at some point been through something. I also try to design things that have a double meaning behind it.
The lessons that I learned also is to be consistent and always work ahead.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Gotta give a shout-out to my mom, she really just be supporting me in anything I do. She just always tries to make sure that I have a long term plan with everything. Also wanna give a shout-out to my friends and others that kept it real.
Other: Tik tok is @ aundrekrazed
Gotta give credits to @leekvisuals @vitofilmz @jtvisuals