We had the good fortune of connecting with Maraina Phillips and we’ve shared our conversation below.

Hi Maraina, what is the most important factor behind your success?
One of the most important factors behind my success has been developing the mental strength as an entrepreneur. Before starting my business I had no idea how much of a toll it would take on my mental health not just for the worst but also the better. Growing up as an black individual we are taught that there is a fine line between business owners and regular people but in reality we are all equal. Starting a business requires a lot of drive, consistency, patience and hope something that the black community has been stripped of. These are all things that are not taught to us, things we have to learn on our own and implement them in our lives personal and business and that is what creates success. As an entrepreneur you call all the shots, you determine your success and you are in full control of navigating your business and that was a huge eye opener for me. I have learned that to ensure that my business goes in the direction I want it to go I had to change my entire way of thinking, I had to learn patience, discipline, responsibility and commitment.

I want my brand to reprsent what you can turn something small into something that can reach millions of others by no one else’s control but your own and the biggest factor if that is having the mental strength to do so.

Alright, so let’s move onto what keeps you busy professionally?
I am a Certified Eyelash Technician known as Letric Minx LLC here in South Florida, I started my brand back in October of 2018 I originally planned on selling cosmetics and I starting Letric Minx as an eyelash, lipgloss and eyeshadow product line. At this time I was in a very dark space and lacked knowledge about starting a business and about after 2 months of starting the brand I gave up. Fast forward 2 years later I moved to South Florida and during this time I was a little bit more wiser, had grown a little and we are in mid quarantine. I decided to become a certified lash tech off the fact that I have always had a love for the beauty industry. When I started I just jumped right in, for some reason I had no fear or doubt that I was gong to fail, I kept going, kept trying until I eventually became good. Once I got the ball rolling things started to come into place, I started to really grasp the idea of having a business and all the components of having one. I started to realize how important branding, marketing, interactions, finances etc is when having a business. It was all very challenging for me and it took a while to have a clear vision.

A lesson that I learned on the way is that all the power is within you, you determine your own success and how far you will go.

I want the world to know about my brand is that I started from zero. as I am still growing the success of my business has been all organic.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
We would start off at one of my favorite Bruch spots here in South Florida (Wild Thyme) Then we would go ride bikes on the beach to end the day, I would take them to a beautiful museum in Miami called “Super blue” then we would head to Wynwood to catch a vibe and have drinks.

I would also take them to Bayside Miami where there is a variation of bars, shops and restaurants. We would go to my local beach to enjoy the sun and water

Who else deserves some credit and recognition?
I would love to give a shoutout to my mother Mareesha Phillips for never making me feel like I had to limit myself in this world to fit in, that played a big part in my journey as an entrepreneur

I would like to give a shoutout to my previous boss and mentor Autry Pruitt for showing me a side of the business world that I was completely blind in and providing me with professional insight

Instagram: letricminx

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