We had the good fortune of connecting with Martin Berrios and we’ve shared our conversation below.
Hi Martin, what was your thought process behind starting your own business?
While most of my professional journey has been in marketing / branding I always had a innate talent for writing. In or around 2004 I started freelancing for various music publications which led me to being a Music Editor for a reputable website years later. Due to some mismanagement by senior leadership the company had to lay off their entire editorial staff. That taught me a valuable lesson to seek ownership.
In 2010 I launched www.flawlesscrowns.com; an gentleman’s lifestyle destination dedicated to celebrating the king in all of us. Flawless Crowns speaks to the modern male who share a goal in excellence and can appreciate quality throughout all sectors of “living the good life”. I didn’t know anything about website design, plugins, SEO, etc. It wasn’t always easy nor pretty but I learned along the way which taught me an entirely new set of skills.
In 2019 I launched my own marketing agency; Flawless Crowns Group, Starting my own boutique service firm was never a goal of mine because I never saw myself in such a role or capacity. Ironically one of my associates came to me and told me he needed my assistance with his marketing. While I was reluctant to pursue the opportunity I started working with him and things took off immediately. I now have a staff and a roster of clients. That taught me to always keep an open mind when others may see something you do not see in yourself.
What should our readers know about your business?
Flawless Crowns Group is a boutique brand and marketing strategy firm. We help companies and personalities bring their brands to life. We begin with brand research and all of our work is catered to enhance and grow the brand at hand. Our process is designed to empower your business with tailored strategies to achieve cultural and category relevance.
I never imagined starting my own agency but sometimes life opens doors you never knew you had the key for. So for me the biggest challenge was understanding why they saw this talent in me and believing I could do it. It really started coming together as soon as I saw what others saw in me. Thoughts do really become things.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
New York City is such a diverse place with a wide array of energy; ideally I would base the itinerary on their tastes and interests. But if it were truly up to me I would take the friend to catch some true New York culture in the boroughs and avoid any traditional tourist attractions. Chopped cheese sandwiches in the Bronx, Brooklyn pizza, West Indian food from Jamaica Queens, etc. In terms of vibes we would definitely hit up a boozy brunch on a Sunday and a nightclub uptown.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I would not be where I am today without some very key people in my life including my wife, son, family and close friends. They have truly supported me each step of the way.
Professionally I would like to humbly thank Y.E.S. To Jobs. This non for profit organization provided high school students the opportunity to intern at entertainment companies in the summer. In 1995 they slotted me at Warner Brothers marketing department and I have never looked back. I am truly appreciative of their platform as without them I would have most likely taken another route with my career.
Lastly I would be remiss to not formally mention my father who I credit for fueling my work ethic. Since I could remember he always had multiple hustles and side gigs on top of running his own business.
@iammartinjean – I own the rights to these photos.